A Mountain Dew Hot Sauce Has Been Announced on Social Media
Ellen Smith — September 29, 2020 — Social Media
References: twitter
A Mountain Dew hot sauce has been announced by the pop drink brand on social media, teasing consumers with an exciting new venture that's sure to appeal to foodies.
What's unique about this announcement is that the new offering is not yet available for consumption, in fact, it hasn't even gone into production yet. This was done intentionally as the brand wanted to crowdsource the hot sauce's conception on Twitter, asking social media users via polls what flavor they prefer. This interactive social media campaign is the perfect way to create a conversation, while engaging a consumer base.
The Mountain Dew hot sauce is being made in collaboration with NBA All-Star Joel Embiid and world-renowned hot sauce shop iBurn.
Image Credit: Mountain Dew via Twitter: mountaindew
What's unique about this announcement is that the new offering is not yet available for consumption, in fact, it hasn't even gone into production yet. This was done intentionally as the brand wanted to crowdsource the hot sauce's conception on Twitter, asking social media users via polls what flavor they prefer. This interactive social media campaign is the perfect way to create a conversation, while engaging a consumer base.
The Mountain Dew hot sauce is being made in collaboration with NBA All-Star Joel Embiid and world-renowned hot sauce shop iBurn.
Image Credit: Mountain Dew via Twitter: mountaindew
Trend Themes
1. Crowdsourced Food Products - Brands are using social media to involve consumers in the development of new food products, creating a sense of ownership and engagement.
2. Celebrity Collaborations - Collaborating with celebrities and influencers can help brands generate buzz and reach new audiences for their products.
3. Unique Flavor Combinations - Brands are exploring unconventional flavor combinations to attract adventurous foodies and provide unique taste experiences.
Industry Implications
1. Beverage Manufacturing - Beverage brands can partner with celebrities and utilize social media to involve consumers in the creation of innovative new product lines.
2. Food Manufacturing - Food brands can experiment with unique flavor combinations and leverage celebrity collaborations to create disruptive food products.
3. Social Media Marketing - Social media marketing agencies can assist brands in creating interactive campaigns and leveraging user-generated content for new product development.
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