Burger King Korea x Netflix Partner for the 'Du-Tum Burger'
Debra John — October 10, 2024 — Marketing
References: burgerking.co.kr & adsoftheworld
Burger King Korea and Netflix have partnered to launch the 'Du-Tum Burger,' a bold, dark-themed creation inspired by Netflix’s signature sound, “Tudum.” The collaboration "reimagines the term as 'Dutum,' meaning 'thick' in Korean, reflecting the burger’s hearty build and is playfully referred to as 'the thick burger' because of its construct."
It features a thick 100% whole chicken thigh patty nestled in black buns, two flame-grilled 100% pure beef patties, and crispy bacon, topped with a secret red sauce, onions, and lettuce. This flavorful combination delivers a rich, multi-textured bite, balancing savory and fresh elements while being visually distinctive.
This collaboration is notable for blending the culinary world with entertainment, offering a unique product within the QSR industry—as Netflix explores new branding avenues, partnerships like this open possibilities for cross-industry engagement, creating innovative consumer experiences that unite food and entertainment in fresh, unexpected ways.
Image Credit: Burger King Korea
It features a thick 100% whole chicken thigh patty nestled in black buns, two flame-grilled 100% pure beef patties, and crispy bacon, topped with a secret red sauce, onions, and lettuce. This flavorful combination delivers a rich, multi-textured bite, balancing savory and fresh elements while being visually distinctive.
This collaboration is notable for blending the culinary world with entertainment, offering a unique product within the QSR industry—as Netflix explores new branding avenues, partnerships like this open possibilities for cross-industry engagement, creating innovative consumer experiences that unite food and entertainment in fresh, unexpected ways.
Image Credit: Burger King Korea
Trend Themes
1. Cross-industry Collaborations - Partnerships between food brands and entertainment companies create unique product offerings that captivate diverse consumer bases.
2. Dark-themed Culinary Creations - Leveraging visually distinctive elements such as black buns can make food products stand out and generate buzz on social media platforms.
3. Multi-textured Gourmet Foods - Combining varied ingredients to achieve a rich, multi-textured bite can appeal to consumers seeking novel and satisfying culinary experiences.
Industry Implications
1. Quick Service Restaurants (QSR) - Innovations like the 'Du-Tum Burger' blend new flavors and visual themes to keep fast-food offerings exciting and engaging.
2. Entertainment Branding - Brands from the entertainment sector can enhance their visibility and consumer engagement by partnering with food companies for unique product tie-ins.
3. Food and Beverage Packaging - Creative packaging that highlights visually distinctive and theme-based culinary items can attract consumers and create memorable brand experiences.
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