The October 2018 youth trends touch upon different lifestyles and aspects of business. From appealing to Millenials and Gen Z through attention-captivating holographic design identities like Obé to infusing value in products through entertainment-filled education like Makeblock's practical programming kit, it is good to always keep in mind that younger consumers look for both aesthetics and functions in a product.
At the forefront of the October 2018 youth trends is Zag Bank — a millennial-friendly banking platform that completely rethinks the way financial institutions operate. Another noteworthy mention is the Whirli box which is a shareable toy subscription service that is affordable and sustainable. By embracing the sharing economy, parents can ship old toys back to the company once the child is done playing with them.
Top 35 Youth Trends in October
From Practical Programming Kits to Matching Familial Footwear:
Kalin Ned — Oct 27, 2018 — Life-Stages
35
Housing Crisis-Addressing Compact Units
Grimshaw's Prefab Homes are Affordable Housing Solutions
34
Indonesian Punk-Inspired Fashion Capsules
Public Culture Launches a Stylish and Graphic-Heavy Line
33
Imaginative Bedroom Supplies
Todd Oldham Introduces the Home Capsule For Kid Made Modern
32
Shareable Toy Subscription Services
Whirli Redefines the Meaning Behind Playtime & Builds Value
31
Modern Youth Fashion Brand
Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice
30
Child-Friendly AR Headsets
The Conceptual 'Holo Cap' Packs Advanced Technology into a Comfy Hat
29
Whimsical Holographic Design Identities
Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic
28
Whimsical Family-Run Kid Shops
Treehouse Offers Eclectic Collections and Creative Spaces for Kids
27
Protective Bulletproof Backpacks
Masada Armor Designs Bulletproof Backpacks for Kids
26
Practical Programming Kits
Makeblock's Neuron Explorer Kit Teaches Apple's Programming Language
25
Connected Child Toothbrushes
The DEENO-SAUR Toothbrush Lets Parents Keep an Eye on Oral Habits
24
Multifunctional Childhood Nightlights
The Hatch Baby Rest Night Light Helps Kids Rest Easy
23
Kid-Friendly Frozen Foods
The Frozen Food Products for Kids by Ella's Kitchen are Healthy
22
Educational Changemaker Kits
littleBits' Inventor Kits Inspire Kids to Change the World with STEM
21
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
20
Video Game-Themed Game Boards
A New Fortnite Monopoly Board Reinvents the Classic Board Games
19
Real-Time Child Trackers
The Weenect Kids Alerts Parents When a Child Leaves Authorized Areas
18
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
17
Kid-Friendly Colorful Restaurants
The Pop Shop Offers a Unique Menu of Modern Comfort Food
16
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
15
Engaging Digital Book Alternatives
Yarn Offers Entertaining Chat & Text Stories to Digital Nomads
14
Millennial-Focused Banking Platforms
Zag Bank's Business Puts Millennial Banking to the Forefront
13
Stabilizing Toddler Shoes
Hush Puppies' Paw-Flex Technology Supports Young Ones Learning to Walk
12
Convenient Cashless Payment Apps
NETSpay is a Popular Digital Payment App from Singapore
11
Affordable Healthy Food Options
Berries and Blooms Offers Fresh Fruits, Vegetables and a Salad Bar
10
Felt Pumpkin Latte Toys
Megan Menne Sells Pumpkin Spice Lattes and Scones Made Out of Felt
9
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
8
Handmade Monogrammed Treat Totes
These Halloween Treat Bags are Durable and Customized
7
Matching Familial Footwear
The Mockas Loafers Come in Sizes for Fathers and Sons
6
Stackable Creative Toys
Piks Helps to Develop a Child’s Concentration and Imagination
5
Disney Princess Baking Sets
Disney Eats is Now Selling an Adorable Princess-Themed Baking Set
4
Kid-Friendly Essential Oil Sets
The dōTERRA Kids Collection Supports the Mind, Body & Emotions
3
Online Financial Education Courses
Community Spirit Bank Educates Students Through Money$mart
2
Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
1
On-Demand Streaming Experiences
The Top-Rated PlayStation Vue Allows for a Multi-Device Stream
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Neutral Tonal Lifestyle Footwear
DJ and New Balance Join to Unveil New 9060 Sneaker Colorways
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Gen Z-Targeted Scooter Models
The Conceptual 'Omni' Electric Scooter is Customizable
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Adaptable Kids' Headphones
Morrama Collaborates with Batch.Works on Kibu
Generationally Fused Footwear Series
Clarks and Tokyo Senior Generation Join Forces on a Capsule
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Premium Bundle Footwear Programs
Clarks' Back To School Collection Offers a Price Freezing Benefit
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Savings-Focused Youth Accounts
Absa Bank Tanzania Unveils a New Youth Savings Account
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Colorful Corduroy Collaborative Footwear
Aleali May Joins Clarks Originals on a Colorful Capsule
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Youth-Oriented Arts Camps
QNB is Set to Unveil an Eco-Friendly Arts Camp for Kids 4-14
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Premium Fall-Ready Footwear Designs
Hender Scheme Presents its Latest Lineup for Fall 2023
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities