The Frozen Food Products for Kids by Ella's Kitchen are Healthy
Laura McQuarrie — September 22, 2018 — Lifestyle
References: shop.ellaskitchen & fabnews.live
Baby food brand Ella's Kitchen recently entered into the frozen food products category with an all-new line of healthy, vibrant meal choices for young ones.
The collection of convenient, frozen foods includes everything from muffins and falafels to star-shaped chicken nuggets and savory cottage pies. While Ella's Kitchen produces a range of food products for children under the age of one, these new frozen products are branded as part of a sub-range for 'Big Kids' up to the age of about eight.
These new products are just as colourfully packaged and nutritious as the brand's previously released products, with subtle cues that help parents to make well-rounded meal choices when it comes to choosing healthy sides. To emphasize the ease with which these food products for kids can be made, a small clock icon is pictured on the front of the packaging, representing how many minutes each item takes to prepare.
The collection of convenient, frozen foods includes everything from muffins and falafels to star-shaped chicken nuggets and savory cottage pies. While Ella's Kitchen produces a range of food products for children under the age of one, these new frozen products are branded as part of a sub-range for 'Big Kids' up to the age of about eight.
These new products are just as colourfully packaged and nutritious as the brand's previously released products, with subtle cues that help parents to make well-rounded meal choices when it comes to choosing healthy sides. To emphasize the ease with which these food products for kids can be made, a small clock icon is pictured on the front of the packaging, representing how many minutes each item takes to prepare.
Trend Themes
1. Healthy Frozen Foods - The trend of offering healthy frozen foods for kids provides opportunities for brands to disrupt the traditional frozen food market and meet the demand for nutritious options.
2. Convenient Frozen Meal Choices - The convenience trend in frozen foods, exemplified by Ella's Kitchen's new line for kids, opens up opportunities for brands to create easy-to-prepare meals that cater to busy parents.
3. Branding for Specific Age Groups - The trend of targeting specific age groups, like 'Big Kids' aged up to eight, allows brands to tailor their products and messaging to the unique preferences and nutritional needs of different age segments.
Industry Implications
1. Frozen Food - The frozen food industry can tap into the trend of healthy frozen foods for kids and develop innovative products that meet the growing demand for nutritious, convenient options.
2. Baby Food - The baby food industry can expand into the frozen food market and target older children with products that continue to emphasize nutrition while also catering to their evolving taste preferences.
3. Food Packaging - The food packaging industry has an opportunity to develop packaging solutions that not only appeal to kids but also provide helpful information, such as preparation time, to assist parents in making quick and nutritious meal choices.
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