Kith and Bugaboo Collaborated on a Collection for Modern Parents
Laura McQuarrie — October 27, 2023 — Life-Stages
References: fastcompany
Over the course of two years, Kith and Bugaboo have been designing and developing limited-edition strollers and a changing bag for modern parents, and the collection will be launching soon. This premium collection explores the meeting point of function and style, and it's the first time that Kith has dropped a collaboration in this expanded category.
In the limited-edition capsule collection, there are two of Bugaboo's best models: the Fox 5 all-terrain stroller and the super-compact Bugaboo Butterfly with one-handed folding features. Both models have been released in Kith-exclusive neutral colorways with a signature Kith Monogram design and Kith & Kin embroidery.
In celebration of family, the Kith and Bugaboo campaign for this limited-edition capsule collection features Kith and Bugaboo team members with their families enjoying quality time together in Central Park.
In the limited-edition capsule collection, there are two of Bugaboo's best models: the Fox 5 all-terrain stroller and the super-compact Bugaboo Butterfly with one-handed folding features. Both models have been released in Kith-exclusive neutral colorways with a signature Kith Monogram design and Kith & Kin embroidery.
In celebration of family, the Kith and Bugaboo campaign for this limited-edition capsule collection features Kith and Bugaboo team members with their families enjoying quality time together in Central Park.
Trend Themes
1. Limited-edition Strollers - The collaboration between Kith and Bugaboo on limited-edition strollers offers a unique and exclusive product for modern parents.
2. Function and Style - The new premium collection by Kith and Bugaboo explores the meeting point of function and style, presenting an opportunity for innovative designs in the baby products industry.
3. Expanded Collaboration - Kith's expansion into the stroller category through collaboration with Bugaboo opens up new possibilities for both brands, creating a disruptive innovation opportunity.
Industry Implications
1. Baby Products - The limited-edition strollers by Kith and Bugaboo cater to modern parents, introducing a new level of luxury and design to the baby products industry.
2. Fashion - The collaboration between Kith and Bugaboo on stylish strollers brings together the worlds of fashion and parenting, highlighting the potential for disruptive innovation in the fashion industry.
3. Outdoor Gear - Bugaboo's all-terrain stroller and compact folding features open up opportunities for disruptive innovation in the outdoor gear industry, catering to active parents and their on-the-go lifestyle.
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