Obama marketing is still going strong four years after his highly captivating campaign and success in the 2008 election, but even as his brand has become tarnished by the usual strains of political leadership within the US, worldwide it seems marketers are still aiming to capitalize on his popularity. Obama marketing is an interesting example of how American culture and its symbols are used to sell products in other countries.
The outcomes range from the addition of Obama into commercial or print ad campaigns, to the more peculiar application of Obama’s brand to fast food chains, clothing and even sex toys (although one would hope that last one is more of a gag gift). While Obama’s image can be seen in a variety of artistic tributes, the idea of Obama marketing to sell a product unrelated to the president demonstrates the influence of American political culture.
15 Instances of Obama Marketing
14
Provocative Political Makeout Ads
The Bennetton ‘UNHATE' Campaign Unites World Leaders
13
Ban-Inducing Advertising
Some Banned Superbowl 2011 Commercials Aim To Fail for Publicity
12
Political Pencil Campaigns
The Cicero Magazine Pencilhead Ads are Clever and Creative
11
Obama Ice Cream
Russia's Duet Ice-Cream Ad Features Cartoon Obama and Tons of Rainbows
10
Presidential Vibrators
The Obamarator is a Naughty Toy to Satisfy Your Political Pleasure
9
Presidential Reporting Campaigns
The CNN Foreign Politics Ads are 'Live From the Source'
8
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
7
Obama Streetwear
MiBlox Barack Sneakers Are the New Air Force Ones
6
Political Pane-Cleaning Prints
This Nikol Wet Wipes Campaign Slams Newsprint as a Substitute
5
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
4
Presidential Travel Pictures
'PHOTOBAMA Freestyle Contest' Imagines Obama's Downtime
3
Obama Sushi
New Food for Those Who Can't Get Their Fill of Obama
2
Presidential Fast Food Joints
Obama Fried Chicken Serves Chicken with a Side Order of Controversy
1
Presidential Jeans
President Obama Inspires a Denim Line in Rwanda
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Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI Chocolate Bar Campaigns
SNICKERS Launches a Generative AI Campaign with José Mourinho
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Condiment-Branded Varsity Jackets
Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Presidential Election Candy Collections
Nassau Candy AmuseMints Election Collection is Patriotic
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Japanese Discount Store Endorsements
Don Quijote Partners with Bruno Mars for New Video Campaign
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Military Coffee Donations
Dunkin’ Donated 4,000 Pounds of Coffee
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Expansive Electoral Candy Ranges
The Nassau Candy Election Collection Now Includes Kamala Harris
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign