Obama Fried Chicken Serves Chicken with a Side Order of Controversy
Michael Hines — October 13, 2011 — World
References: metro & uniquedaily
I wonder if President Obama will eat at Obama Fried Chicken next time he makes an official trip to China. The president is the figurehead and mascot of this Chinese fast food store that was started in Beijing by three university students.
The logo of Obama Fried Chicken looks strikingly like KFC's, a fact the fast food giant has let go unnoticed. KFC recently demanded that Obama Fried Chicken change their name and logo. The name has been changed, oddly enough to UFO, but the logo featuring Mr. Obama still remains. The students behind this controversial store seem to have honest intentions claiming that they only opened it to feed their families.
The logo of Obama Fried Chicken looks strikingly like KFC's, a fact the fast food giant has let go unnoticed. KFC recently demanded that Obama Fried Chicken change their name and logo. The name has been changed, oddly enough to UFO, but the logo featuring Mr. Obama still remains. The students behind this controversial store seem to have honest intentions claiming that they only opened it to feed their families.
Trend Themes
1. Presidential-themed Fast Food Joints - There are opportunities for creative entrepreneurs to open unconventional fast food stores that pay homage to political figures and cultural icons.
2. Global Pop-culture Parodies - Creating brands that parody celebrities, political figures, or well-known organizations can be an effective way to generate buzz and gain attention on social media.
3. Ambitious Local Entrepreneurship - There's potential for small, locally-owned fast food establishments to generate viral attention and become major cultural phenomena.
Industry Implications
1. Fast-food Industry - Major fast food chains could consider diversifying their offerings or adopting new marketing strategies in order to appeal to younger, more eclectic customers who are looking for more than traditional burgers and fries.
2. Advertising Industry - Advertising firms could experiment with new promotional tactics that embrace and leverage viral trends and memes, to give their clients a competitive advantage.
3. Restaurant Industry - Independent restaurateurs could look to capitalize on current cultural phenomena and capitalize on the resulting attention by creating unique dishes or restaurant concepts that appeal to social media influencers and trendy clientele.
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