The Bennetton ‘UNHATE' Campaign Unites World Leaders
Taylor Keefe — November 17, 2011 — Pop Culture
References: benetton & highsnobiety
The images from the United Colors of Bennetton ‘UNHATE’ campaign will surely put political figures who have resisted cameras back in the spotlight. The pictures are part of an initiative to help raise awareness about political, social and religious indifference, as well as to drum up a little controversy.
The Bennetton UNHATE campaign truly is an eye-catcher. At first glance, you quickly become shocked at what you're looking at. Is President Obama really kissing the Chinese leader Hu Jintao? Did he just put the moves on Venezuelan President Hugo Chavez? Oh snap, Pope Benedict XVI is getting it on with Ahmed Mohamed el-Tayeb, a prominent Imam for a mosque in Cairo. The images of reconciliation, as provocative as they may be, do give a sense of hope to easing the indifference and tension pertaining to faith, politics and ideas.
The ads are shocking to say the least, but they are also rather effective at grabbing your attention.
The Bennetton UNHATE campaign truly is an eye-catcher. At first glance, you quickly become shocked at what you're looking at. Is President Obama really kissing the Chinese leader Hu Jintao? Did he just put the moves on Venezuelan President Hugo Chavez? Oh snap, Pope Benedict XVI is getting it on with Ahmed Mohamed el-Tayeb, a prominent Imam for a mosque in Cairo. The images of reconciliation, as provocative as they may be, do give a sense of hope to easing the indifference and tension pertaining to faith, politics and ideas.
The ads are shocking to say the least, but they are also rather effective at grabbing your attention.
Trend Themes
1. Provocative Advertising - Opportunity to use shock value to capture audience attention and promote social awareness.
2. Political Controversy - Generating controversy by portraying political leaders in unexpected situations can generate buzz and raise awareness.
3. Promoting Unity and Reconciliation - Using provocative imagery to promote peace and understanding among different cultures and religions.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create provocative campaigns that grab attention and spur conversation.
2. Fashion - Fashion brands can leverage provocative advertising campaigns to highlight social issues and promote their brand values.
3. Non-profit Organizations - Non-profit organizations can use provocative campaigns to raise awareness and promote social causes.
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