Michael Phelps is in the hot seat after photos of him smoking marijuana out of a bong surfaced over the offseason, but he isn’t the first famous face to have the opportunity to use ‘bad’ to boost his career. Mischa Barton, Paris Hilton, Nicole Richie, Lindsay Lohan, and Keifer Sutherland are all household names who’ve used less-than-legal extracurricular activities to propel them into superstardom--or just prolong their 15 minutes of fame.
Cheer up, Michael Phelps! At least you won’t get jail time like Paris Hilton, who parlayed her time in the clink into talk show appearances. Not long afterward, Hilton’s continued her dominance of the pop culture market with reality shows in two different countries and a number of international fashion lines.
Read on for more celebrities who’ve used their bad behavior as a jumping-off point for their career.
11 Celebs Who Used ‘Bad' to Boost Their Career
10
Vanessa Hudgens' Dirty Photos Don't Stop Disney
Will This Launch Her Career?
9
Love or PR Stunt?
Lindsay Lohan's Lesbian Marriage
8
Inmate Innovation
Dancing Inmates, Luxury Prisons and Paris Hilton Jail Couture
7
Post-Prison Interviews
Marion Jones on Oprah, Out of Jail
6
Upside Down Bikinis
Aya Hirano's Fashion Blunder Boosts Career
5
Criminal Fame
10 Celebrity Mugshots (Including Heather Locklear)
4
Controversial PR Stunts
Naughty Celeb Videos That Boosted Careers
3
Jailbirds as Cover Models
Keifer Sutherland in ‘Men's Vogue'
2
Criminal Records Increase Celeb Status
Mischa Barton's DUI Ups Her Value
1
Celebrities Behaving Badly
Paris Hilton Going To Jail?
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Empowering Marijuana-Inspired Watches
Timex x Jacquie Aiche Unveil the High Life Collection
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Lighter-Holding Phone Cases
A Celeb Duo Inspired BIC EZ Reach Lighters' Hold the Phone Case
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Lipstick Graphic Race Cars
Charlotte Tilbury Works with Formula 1 on the Hot Lips Car
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Tennis Star Coffee Campaigns
Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Lighter-Holding Purses
Snoop Dogg and Martha Stewart Collaborate on 'Best Buds Bags'
Fishing-Themed Dating App Badges
Busch Light and Plenty of Fish Introduced a Fish Pic Badge
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Cinematic Bath Water Candles
Saltburn-Inspired Candles Were Inspired by the Film's Memorable Scene
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Dopamine-Boosting Beverages
Illicit Elixirs x Bella Thorne Naughty Behavior is Fruit-Forward
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Nutrient-Infused Skin Patches
The Good Patch's 'Rescue' Patches Give You a Boost After a Night Out
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Actress-Approved Tea Break Commercials
The Pure Leaf Tea Break Campaign Stars Lindsay Lohan
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Dispensary-Cafe Concepts
Snoop Dogg Opened Two S.W.E.D. Shops for the Global Cannabis Community
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Cannabis-Sponsored Sports Leagues
Tempter’s Partnership with Karate Combat is Significant
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Britpop Photography Exhibitions
London's Oasis Photography Exhibition Celebrates the Band's Legacy
Basketball Star Pre-Roll Boxes
This Special-Edition Cannabis Box Honors Dwyane Wade's Achievements
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
Celebrity-Supported Energy Shots
T-Pain & Nappy Boy Dranks Launch Good Game Energy Shots
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Female Hero Namesake Whiskeys
Big Nose Kate Whiskey Celebrates the Legend of the American West
Plumping Lip Collections
e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit Shares a Signature Look
Athlete-Launched Cannabis Brands
Carmelo Anthony Launches StayMe7o Cannabis Under Grand National
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Footballer-Backed NFC Bottles
Joe Montana and Gold Bar Debut a New Interactive Fan Experience
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
THC-Infused Sports Drinks
Offfield Uses THC, CBD and CBG to Enhance Athletic Performance
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Reality TV Show Collections
Dumbgood Debuts a New Jersey Shore-Inspired Apparel Collection
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Student Travel-Entertainment Experiences
LVIN Offers Spring Break Adventures for 2025
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
Tanning-Specific C-Suite Roles
Bondi Sands Appoints Colt Paulsen to Its Executive Team
TV Star Whiskey Partnerships
Bear Fight Whiskey Partners with Gabriel Macht from Suits
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Actor-Mocking Ales
This New England IPA Has An Unflattering Take On Hollywood Star Ben Affleck
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Empowering Musician Spotlight Programs
Gibson Introduces Its First-ever Artist Spotlight Program
Alumni-Celebrating Club Initiatives
BGC Canada Introduces Its Inaugural Alumni Hall of Fame