Mischa Barton's DUI Ups Her Value
References: hollywoodtoday.net
Mischa Barton was recently arrested for a DUI, joining fellow female celebrities like Paris Hilton and Nicole Richie who also served jail time for driving under the influence. Back in the day, charges like these would have harmed celebrity image dramatically, but today, they actually increase a star's value.
The former O.C. star was arrested after driving drunk, possessing illegal narcotics and driving without a proper license. Barton, 21, argued to her defense that it was "medicinal marijuana" found in her car after being pulled over in West Hollywood.
"With Barton's arrest, we add another name to the Hollywood Hall of Shame, Girls Gone Wild wing," said Michael Levine, a celebrity publicist and author. "It will not injure her career, it will engender more interest in her. Thirty years ago, this would have ended a career. Nowadays society doesn't stigmatize this sort of criminal behavior."
He added, "Three months ago, Barton would have gotten maybe $100,000 to write a book. Today she would get half a million."
Like other Hollywood party girls, Barton is also paid to show up at parties, and stunts like these only increase her value. She was invited to the CatHouse in the Luxor Hotel in Vegas this weekend and now crowds will be more excited than ever to party with the wild woman.
The former O.C. star was arrested after driving drunk, possessing illegal narcotics and driving without a proper license. Barton, 21, argued to her defense that it was "medicinal marijuana" found in her car after being pulled over in West Hollywood.
"With Barton's arrest, we add another name to the Hollywood Hall of Shame, Girls Gone Wild wing," said Michael Levine, a celebrity publicist and author. "It will not injure her career, it will engender more interest in her. Thirty years ago, this would have ended a career. Nowadays society doesn't stigmatize this sort of criminal behavior."
He added, "Three months ago, Barton would have gotten maybe $100,000 to write a book. Today she would get half a million."
Like other Hollywood party girls, Barton is also paid to show up at parties, and stunts like these only increase her value. She was invited to the CatHouse in the Luxor Hotel in Vegas this weekend and now crowds will be more excited than ever to party with the wild woman.
Trend Themes
1. Celebrities Embracing Controversial Behavior - The increase in value for celebrities involved in controversial behavior creates opportunities for brands to capitalize on their notoriety.
2. Shifting Societal Perception on Criminal Behavior - The evolving societal perception towards criminal behavior presents an opportunity for industries to adapt their marketing strategies and embrace controversial figures.
3. Increasing Demand for Notorious Celebrities - The growing demand for notorious celebrities opens up opportunities for industries to leverage their popularity and capitalize on their marketability.
Industry Implications
1. Entertainment Industry - The entertainment industry can explore partnerships and collaborations with notorious celebrities to generate buzz and reach a wider audience.
2. Publishing Industry - The publishing industry can seize the opportunity to offer lucrative book deals to celebrities involved in controversial behavior, capitalizing on the public's fascination.
3. Event Planning Industry - The event planning industry can leverage the popularity of notorious celebrities by booking them as guest appearances, attracting larger crowds and increasing ticket sales.
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