Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Grace Mahas — November 2, 2023 — Marketing
References: instagram & barefootwine
Barefoot, the official wine sponsor of the NFL, is embracing the influx of new football fans and positioning itself as the champion of "bandwagon fans" everywhere. In a strategic move to capitalize on the growing popularity of football, Barefoot is partnering with Donna Kelce, America's favorite football mom and breakout star, to launch The Barefoot Bandwagon Box at Arrowhead Stadium on November 20th.
The Barefoot Bandwagon Box is a unique space designed for casual viewers to enjoy the game and a glass of wine while learning about both at their own pace. Donna Kelce, a casual wine drinker herself, aims to create a no-judgment zone where sports newbies can ask their most intimidating questions. The goal is to make wine and football accessible and enjoyable for everyone.
In addition to the launch of The Barefoot Bandwagon Box, one lucky new fan and three of their friends will have the opportunity to watch the Super Bowl rematch between Philadelphia and Kansas City in the box, with a special visit from Mama Kelce and wine in hand. This campaign is a clever way for Barefoot to connect with a new audience and solidify its position as the go-to wine brand for football fans.
The Barefoot Bandwagon Box is a unique space designed for casual viewers to enjoy the game and a glass of wine while learning about both at their own pace. Donna Kelce, a casual wine drinker herself, aims to create a no-judgment zone where sports newbies can ask their most intimidating questions. The goal is to make wine and football accessible and enjoyable for everyone.
In addition to the launch of The Barefoot Bandwagon Box, one lucky new fan and three of their friends will have the opportunity to watch the Super Bowl rematch between Philadelphia and Kansas City in the box, with a special visit from Mama Kelce and wine in hand. This campaign is a clever way for Barefoot to connect with a new audience and solidify its position as the go-to wine brand for football fans.
Trend Themes
1. Celebrity Collaboration in Marketing - Partnering with Donna Kelce, America's favorite football mom and breakout star, Barefoot positions itself as the champion of 'bandwagon fans'.
2. Creating Inclusive Experiences - Barefoot's Barefoot Bandwagon Box aims to create a no-judgment zone where sports newbies can learn about wine and football at their own pace.
3. Engaging Niche Audiences - Barefoot's campaign targets new football fans and solidifies its position as the go-to wine brand for football enthusiasts.
Industry Implications
1. Sports Marketing - Barefoot's partnership with Donna Kelce and the creation of The Barefoot Bandwagon Box demonstrates innovative marketing strategies in the sports industry.
2. Wine Industry - Barefoot's campaign highlights the opportunity for wine brands to reach new audiences and create inclusive experiences through innovative partnerships.
3. Entertainment Industry - Barefoot's collaboration with the NFL and football fan engagement showcases the potential for brand integration and experiences in the entertainment industry.
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