The New Year has brought a handful of new ideas to help businesses push various products and services, and this list of March 2018 marketing trends touch on just a few.
This month, Musicbed deviated form the standard one-size-fits-all concept of advertising to create a hyper-targeted campaign that called out individual consumers. In doing this, Musicbed effectively highlighted a collection of industry creatives who represent the company's ideal consumer. Other companies, like Doritos, leveraged humor to grab the attention of its consumers as after Valentine's Day, the chip company released a spoof double-headed sweater that promoted its new flavor offerings.
Other notable marketing efforts included in this list are Dr. Oetker's all-chocolate pop-up in Toronto, Diesel's branded knockoff store entitled "Deisel" and Toyota's Multi-Sensory Print Ad, which came complete with real-time heart monitor.
Top 70 Marketing Trends for March 2018
70
All-Chocolate Pizzeria Pop-Ups
Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It
69
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
68
Ad-Replacing Art Campaigns
Guerrilla Art Project Art in Ad Places is Getting Its Own Exhibit
67
Health-Focused Convenience Pop-Ups
Lawson Inc. Spotlighted Better-for-You Goods for Businesspeople
66
Diverse Fashion Mannequins
Missguided's Mannequins Celebrate Stretch Marks and Vitiligo
65
Carnivalesque Retail Pop-Ups
Amazon's 'Treasure Trucks' are Parking at Whole Foods Locations
64
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
63
Canine Cosplay Campaigns
'Xbox CosPups' Commemorate the Year of the Dog
62
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
61
Free Beer Promises
Bud Light Has Acknowledged Its Promise to Philadelphia and Hopes to Fulfill It
60
Luxury Italian Pop-ups
This Stone Island Pop-Up Shop is the First of its Kind in North America
59
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
58
Snowball Vending Machines
Minnesota is Treating Super Bowl Fans to Snowballs
57
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
56
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
55
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
54
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
53
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
52
Animal Protection Campaigns
The Elephant Crisis Fund Seeks to End the Ivory Crisis
51
Refocused Fast Food Campaigns
The Better Chicken Campaign is McDonald's Plan to Expand and Compete
50
Rose Petal-Infused Ciders
The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
49
Customizable Designer Pop-Up Shops
Off-White's Customization Pop-Up Was Called 'In Order'
48
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
47
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
46
Valentine's Restaurant Pop-Ups
Snickers' 'Oublié' Venue Catered to Couples Without Reservations
45
French-Themed Vodka Pop-Ups
This Grey Goose Event Combined Cocktails, Crepes, and Live Music
44
Heart-Monitoring Magazine Inserts
Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
43
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
42
Cause-Oriented Pop-Up Kitchens
Merrett Houmøller Architects's Pop-Up Pavilion is for Refugees
41
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
40
Americana-Inspired Fashion Editorials
The Newest #MyCalvin's Campaign Stars Millie Bobby Brown
39
Historic Soda Ads
The 'This is Pepsi' Ad Celebrates the Brand's Long History
38
Dog-Friendly Pop-Up Shops
Nordstrom is Opening a Celebratory Year of the Dog Pop-Up
37
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
36
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
35
Branded Organic Snack Packages
These Crunch Pak Disney Snacks are Perfect for School Lunches
34
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
33
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
32
Net Neutrality Branding Stunts
Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
31
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
30
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
29
Music-Focused Interactive Marketing
Sonos' 'Song Stories' Series Brings Fans a Unique Experience
28
Complimentary Vacuum Campaigns
The Samsung Adoption Package Gifts New Adoptive Pet Owners
27
Sentimental Razor Ads
This Gillette Ad Features an NFL Player and his Father
26
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
25
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
24
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
23
Egg Confection Deliveries
Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
22
Royalty-Inspired Gin Bottles
Tanqueray Rangpur was Given a Raj-Inspired Bottle Design
21
Complimentary Dairy Product Giveaways
Chobani is Offering Consumers Free Yogurt to Ignite Interest
20
Branded Knockoff Shops
Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion
19
Sentimental Father Commercials
This Haggar Hall of Fame Ad Centers Around Children and their Dads
18
Charitable Bath Bomb Initiatives
Lush's Campaign Aims to Raise Money for Transgender Rights Causes
17
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
16
Unhealthy Relationship Gift Shops
The Love Better Store Sends a Powerful Message About Abuse
15
Emotional Phone Commercials
The 'First Dance' Campaign is a Loving Celebration of Gay Marraige
14
Driver Appreciation Ad Spots
Uber's Beyond 5 Stars Campaign Thanks Its Most Complimented Drivers
13
Trans-Supporting In-Store Campaigns
LUSH is Expanding its #TransRightAreHumanRights Campaign
12
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
11
Minimally Branded Phone Ads
Apple's 'Three Minutes' Ad Was Shot on the iPhone X
10
Statement Beer Campaigns
The Budweiser Emergency Water Program Celebrated Its Accomplisments
9
Mindful Male-Targeted Lifestyle Campaigns
Lululemon Targets Men with Its 'Strength to Be' Campaign
8
Child Refugee-Focused Commercials
The Escape Robot Ad Presents a Powerful Message
7
Touching Parental Insecurity Ads
Kraft's Family Greatly Ad Speaks to the Pressure of Perfection
6
Sneaker History-Promoting Ads
This Teyana Taylor Reebok Ad Considers What Classic Sneaker Style is
5
Authentic Family Commercials
Kraft's Ad for Its 'Family Greatly' Campaign Uses Real Family Footage
4
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
3
Hypnotic Refugee Commericals
This Amnesty International Ad Shows the Trials of Refugees
2
Celebrity-Endorsed Spring Shoes
Woodie gochild is the Face of Skechers Korea's Newest Campaign
1
Arena-Sized Game Trailers
Sony's Projection-Mapping Trailer for God of War Debuted on an NBA Court
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Easter Treat Ranges
Mars Wrigley Unveils a Chocolate-Filled Easter 2025 Range
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Summer-Themed Gourmet Chocolates
Compartés Chocolate Launches Elevated Summertime Collection
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Co-Branded Desserts
Highsnobiety x Marchesi Unveil a Festive Panettone Collaboration
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Wintery Valentine's Treat Ranges
ALDI Finds for January 2025 Focus on Valentine's Day Essentials
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Classically Flavored Holiday Chocolates
Terry’s Chocolate Milk Ball Breaks into 20 Segments
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes