Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Dog-Starring Car Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family

— January 30, 2018 — Marketing
Any dog owner knows that the interior of their car is bound to get dirty and Subaru's re-introduced 'Dog Tested' campaign plays off of this concept.

The 30-second ad spots feature no human actors and follow the four-legged Barkley family as they undertake typical human activities, like learning how to drive, or taking the car for a wash. One of the commercials follows a young golden retriever as it attempts to parallel park a Saburu while two nervous furry friends watch from the sidelines. After getting distracted by a flock of geese, the young pup accidentally backs the car into the family's mailbox.

Equal parts humorous and adorable, the dog-staring Saburu ads have effectively found a way to re-tell the everyday stories of average families, in a manner that's fresh and exciting.
Trend Themes
1. Pet-focused Advertising - Pet owners are a growing market and campaigns like Subaru's 'Dog Tested' showcase the potential for pet-centered ad campaigns.
2. Non-human Advertising - Ads that feature non-human characters, like the 'Dog Tested' campaign, create a unique way to reach audiences and are a potential area for disruptive innovation.
3. Humorous Narrative Advertising - Campaigns like Subaru's 'Dog Tested' are shifting towards humorous storylines, which create a memorable and delightful viewing experience for customers.
Industry Implications
1. Automotive - Automotive companies could benefit from creating pet-friendly features in their cars and using pet-centered advertising campaigns.
2. Pet Products - Marketing and promoting pet products has been a growing market in recent years, and companies could benefit from leveraging pets in their ad campaigns.
3. Consumer Packaged Goods - Consumer packaged goods companies that create pet products or promote household items, such as cleaning supplies, could benefit from advertising toward pet owners, as Subaru has done in their 'Dog Tested' campaign.
1.2
Score
Popularity
Activity
Freshness