These Spar New Year Offers Prioritize Value
Michael Hemsworth — January 6, 2024 — Marketing
References: spar & talkingretail
These new Spar New Year offers are being rolled out by the retailer for 2024 to help save UK consumers money without having to simple forego some of their favorite products.
The campaign features a variety of deals on the brand's own-label items, Baxter's soups, Robinsons squash and more priced at £1.25 each. The campaign is running now and will continue for six weeks through February 15, 2024 with the brand supporting it with radio highlights and in-store signage. The campaign is arriving in a timely manner to coincide with post-holiday budgets, while also responding to continued concerns surrounding the cost of living crisis.
Brand and Marketing Director Suzanne Dover spoke on the Spar New Year offers saying, "We know the start of the new year can be tough for a number of shoppers. When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this. Our ‘January Value at £1.25’ campaign is no exception.”
The campaign features a variety of deals on the brand's own-label items, Baxter's soups, Robinsons squash and more priced at £1.25 each. The campaign is running now and will continue for six weeks through February 15, 2024 with the brand supporting it with radio highlights and in-store signage. The campaign is arriving in a timely manner to coincide with post-holiday budgets, while also responding to continued concerns surrounding the cost of living crisis.
Brand and Marketing Director Suzanne Dover spoke on the Spar New Year offers saying, "We know the start of the new year can be tough for a number of shoppers. When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this. Our ‘January Value at £1.25’ campaign is no exception.”
Trend Themes
1. Value-oriented Grocery Campaigns - Opportunity for retailers to roll out cost-saving campaigns that prioritize value for consumers and respond to ongoing cost-of-living concerns.
2. Discounted Own-label Products - Emerging trend of offering deals on retailer's own-label items as a strategy to help consumers save money and maintain brand loyalty.
3. Post-holiday Budget-friendly Offers - Growing trend of launching timely campaigns that align with post-holiday budgets and alleviate financial strain for consumers.
Industry Implications
1. Retail - Opportunity for retailers to implement cost-saving strategies and campaigns to address consumer concerns and maintain sales.
2. Consumer Goods - Opportunity for consumer goods companies to partner with retailers and offer discounted products as part of value-focused campaigns.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop creative strategies and content that promote cost-saving campaigns effectively.
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