The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
Laura McQuarrie — February 9, 2018 — Fashion
References: louisvuitton & luxurylaunches
At Paris Fashion Week, Louis Vuitton debuted an unusually shaped sneaker called the 'Archlight' that is now being called "the sneaker of the season"—as such, the fashion house is opening a pop-up footwear store devoted entirely to the Louis Vuitton Archlight.
At the NYC pop-up space, Louis Vuitton fans will have the chance to get at the new designer shoes in seven different colorways, as well as an ultra-exclusive all-black style that will only be available on-site.
Across the world of high fashion, brands are releasing shoes with discordant materials and chunky soles, creating a surge in the popularity of so-called "ugly" sneakers. The Louis Vuitton Archlight gets its distinctive shape from basketball shoes of the 90s.
Image Credit: Luxury Launches
At the NYC pop-up space, Louis Vuitton fans will have the chance to get at the new designer shoes in seven different colorways, as well as an ultra-exclusive all-black style that will only be available on-site.
Across the world of high fashion, brands are releasing shoes with discordant materials and chunky soles, creating a surge in the popularity of so-called "ugly" sneakers. The Louis Vuitton Archlight gets its distinctive shape from basketball shoes of the 90s.
Image Credit: Luxury Launches
Trend Themes
1. Chunky Sneaker Trend - There is a surge in the popularity of 'ugly' sneakers with discordant materials and chunky soles, creating an opportunity for innovative designs and collaborations.
2. Pop-up Footwear Stores - The opening of pop-up stores dedicated to specific sneaker styles, like the Louis Vuitton Archlight, provides an immersive and exclusive shopping experience for consumers.
3. Basketball-inspired Fashion - The Louis Vuitton Archlight draws inspiration from 90s basketball shoes, showcasing the growing trend of incorporating sportswear aesthetics in high-end fashion.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore opportunities to create unique and avant-garde sneaker designs that cater to the growing demand for 'ugly' sneakers.
2. Retail - The retail industry can capitalize on the trend of pop-up stores dedicated to specific sneaker styles, offering consumers exclusive and limited-edition products.
3. Sportswear - The sportswear industry can leverage the popularity of basketball-inspired fashion by incorporating retro styles and nostalgic elements in their designs.
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