Chobani is Offering Consumers Free Yogurt to Ignite Interest
Michael Hemsworth — February 15, 2018 — Lifestyle
References: chobani & brandeating
The food retail market is fiercely competitive, which is seeing brands like Chobani respond with new marketing campaigns that aggressively look to garner the attention of consumers. The brand is giving consumers access to free yogurt through March 4 when they download a coupon from its website that can be redeemed for one of several different products. With no purchase necessary, the promotion offers consumers a way to try out one of the brand's signature products or enjoy their favorite free of charge.
The new Chobani free yogurt promotion speaks to the growing need for brands to take aggressive action to stay competitive as consumers become more willing to seek out products that are most in line with their preferences or wants.
Image Credit: Brand Eating
The new Chobani free yogurt promotion speaks to the growing need for brands to take aggressive action to stay competitive as consumers become more willing to seek out products that are most in line with their preferences or wants.
Image Credit: Brand Eating
Trend Themes
1. Aggressive Marketing Campaigns - Brands are responding with new marketing campaigns that aggressively look to garner the attention of consumers.
2. Free Product Giveaways - Companies are offering consumers free products to ignite interest and encourage trial.
3. Consumer Preference-driven Marketing - Brands are taking aggressive action to stay competitive as consumers become more willing to seek out products that align with their preferences.
Industry Implications
1. Food Retail - Food retail brands are implementing aggressive marketing campaigns and offering free products to stay competitive.
2. Consumer Goods - Companies in the consumer goods industry are utilizing free product giveaways as a marketing strategy to attract consumers.
3. Digital Marketing - The need for aggressive marketing campaigns and consumer preference-driven strategies is driving innovation in the digital marketing industry.
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