The number of LeBron James endorsements since the beginning of his career in 2004 number in the hundreds. The 26-year-old phenom exploded out of the gates by scoring a $90 million dollar, 7-year deal with Nike before he had even stepped onto a professional court. His Nike deal eclipsed his rookie contract by millions and established any LeBron James endorsements as a hot commodity among brands and magazines seeking to differentiate themselves by aligning with arguably the world's best basketball player.
In 2010, LeBron James' endorsements raked in an estimated $30 million, according to Sports Illustrated. That more than doubles his impressive NBA salary of $14.5 million. Take a look at this collection of LeBron James endorsements to see why Madison Avenue and ad agencies around the world believe LeBron is one of sport's most marketable athletes.
26 Badass LeBron James Campaigns
26
Talcum Powder-Tossing in Ads
LeBron James in 'Chalk' for Nike
25
Basketballin' Holiday Kicks
Nike Basketball Christmas Shoes are Festive and Fun
24
Self-Styled Fashion Shoots
This Lebron James GQ Pictorial Features his Own Clothing
23
Tooned-Up Kicks
Nike Zoom LeBron IV Gets a 'Family Guy' Makeover
22
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
21
Basketball Bedroom Sets
LeBron James 'Home Court' Furniture Collection is Here
20
Miami Vice Court Kicks
The Nike Lebron South Beach Brings the Heat Back to Miami
19
Muppetified Basketball
Nike Most Valuable Puppets Campaign is a Slam Dunk
18
Anniversarial Athletic Attire
Colleges to Wear Air Jordan 2010 Silver Anniversary Jerseys
17
Basketball Superstars as Models
LeBron James Covers Vogue
16
Funky NBA Cartoons
Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
15
Grayscale Court Kicks
The Ultra Slick Nike Lebron 8 V2 From Lebron James
14
Questioning Decisions Campaigns
The LeBron James 'Rise' Commercial Addresses Fans' Concerns
13
Red Hot Championship Kicks
Meet the Nike LeBron 8 PS NBA Finals Sneakers for King James
12
Athlete-Inspired Shooters
‘LeBomb James' is Shot of Choice for Hardcore Cavalier
11
Endorsement Platforms
Brand Affinity Technologies Connects Advertisers with Athletes
10
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
9
Parochial School Kicks
The Air Lebron Christ the King Edition Makes Me Say 'Hallelujah'
8
Sports Star Flash Mobs
The LeBron James Flash Mob is an Attempt to Keep the King in Cleveland
7
Bright Lime Court Kicks
The Low White Mean Green Lebron VII Would Make Greenpeace Proud
6
Baller Action Shorts
Dwayne Wade's 'Dominate Another Day' Video Gets Miami Heat Fans Pumped Up
5
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
4
Athlete Crossover Kicks
The Nike Lebron Baseball Cleat Keeps the City of Cleveland on It
3
Twittering Elbows
Lebron James' Injured Elbow is Social Media Savvy
2
NBA Hollywood Trailers
Robert Rodriguez Directs Kobe Bryant in 'The Black Mamba'
1
Puppetvertising
NBA Champion Kobe Pokes Fun at LeBron in Nike Ad (UPDATE)
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Commerative NBA-Themed Sneakers
adidas Canada and Bennedict Mathurin Unveil Custom-Designed Shoe
Space Exploration Sneaker Styles
The 2024 Reebok x NASA Shoes Come in Several Familiar Models
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Lightweight Basketball Shoes
Jordan Unveils Jayson Tatum’s First Sneaker: the Jordan Tatum 1
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
Winterized High-Top Sneakers
The Nike Jordan Winterized 6 Rings Come in Two Colors
Highly Affordable Fashion Launches
Kanye West Alters Prices to $20 On YEEZY SUPPLY Drop
Rapper-Collaborative Bright Sneakers
Action Bronson and New Balance Present New 1906 Sneakers
Highly Anticipated Footwear Releases
Supreme and Nike Reimagine the Nike Air Bakin Model
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Impact-Absorption Leather Sneakers
Nike Introduces a New Premium Touch to the Shox Sneaker
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Skate Sneakers
The Nike SB Dunk Low Gets a Big Money Savings Colorway
Athlete-Backed Sports Training Shoes
Nike Spotlights the New LeBron TR1 Training Sneakers
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Anime-Inspired Basketball Shoes
Zion Williamson Presents the Latest Naruto X Air Jordan 37
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Gaming-Inspired Haptic Response Sneakers
The Nike PG2 PlayStation Shoes are Paul George-Approved
Athlete-Collaborative Neutral Sneakers
Debin Booker Presents the Nike Book 1 Sneaker
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Speckled Minimal Basketball Shoes
The Air Jordan 6 Sneaker Gets a Reverse Oreo Colorway
Collaboration Rapper Sneakers
The Action Bronson x New Balance 990v6 Baklava Has a Multicolor Form
Smiley Emblem Collaborative Sneakers
Rayssa Leal Creates her Own Dunk Low Sneaker Model
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Minimal Contrasting Basketball Shoes
The Nike Air Jordan 14 Sneaker Model Gets a Black Toe Version
Superhero-Inspired Vibrant Footwear
Nike Delivers the Air Jordan 1 in a Next Chapter Colorway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Multi-Colored Mismatched Basketball Sneakers
Nike Unveils New KD 15 Sneakers in 20 Combined Colors
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Striking Red-Tonal Sneakers
Nike Basketball Dips the KD 16 in 'Triple Red' Coloring
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Basketball Team-Tonal Mid-Cut Sneakers
Nike Unveils a Hornets-Colored Air Jordan 1 Mid
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Record-Breaking Celebratory Sneakers
The Surgeon and Nike Present the Moment LeBron 20 Sneaker
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Dynamic Neoprene Modern Sneakers
Lacoste Unveils its New L003 Neo Sneaker in Bright Colorways
Blue-Tinted Knitted Basketball Sneakers
The Nike LeBron 20 Sneaker Gets an All-Star Edition
Baseball-Inspired Lifestyle Sneakers
Nike's New Air Force 1 Low Celebrates Jackie Robinson
Spray-Painted Logo Sneakers
Nike Unveils Its New Blazer Mid ’77 with Spray-Painted Logo
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Multi-Logo High-Top Sneakers
Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gratitude-Giving Sneakers
The LA Bike Life Crew Handed Out Pairs of the Air Jordan XI Retro
Singer-Inspired Basketball Sneakers
Nike Unveils The Billie Eilish x Nike Air Alpha Force 88
Minimalist Silhouette Sneaker Styles
The Converse x Devin Booker Chuck 70 Sneakers are Subtle
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Revived Lifestyle Running Sneakers
Beauty & Youth Breathes Live Back to the NB 878 Sneaker Model
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Fight-Game Sneaker Collaborations
Bandai Namco x Nike to Release Exclusive Tekken 8 Sneakers
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Athlete-Partnered Console Designs
Sony Announced the Special-Edition LeBron James PS5 Faceplate
Footballer-Backed Audio Campaigns
Bowers & Wilkins and David Beckham Partnered for a New Campaign
Minimal Collaborative Basketball Shoes
New Balance Unveils the KAWHI IV Sneaker for the Athlete
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Martial Artist-Inspired Sneakers
Nike Unveils New Nike Cortez Sneakers in 'Yellow/Black' Colorway
Athlete-Backed Jewelry Brands
David Yurman Partnered with the NBA to Launch a Men's Jewelry Brand
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Celebrity-Backed Colognes
Montblanc has chosen John Legend as the Ambassador for its New Line
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Sandwich Brand Jackets
The Jimmy John’s x Starter Limited-Edition Jacket is Retro-Inspired
Summer-Ready Graphic Apparel
Lee Taps Footwear Brand Heydude for a New Footwear and Apparel Line
Superhero-Inspired High Sneakers
Nike Unveils 'Spider-Man: Across the Spider-Verse' Air Jordan 1
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Basketball League Customized Cookies
The NBA and Oreo Collaborate to Make Team Custom Cookies
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
College-Themed Low Sneakers
Nike Reveals New UCLA Football Air Jordan 1 Low OG PE
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Athlete-Launched Cannabis Brands
Carmelo Anthony Launches StayMe7o Cannabis Under Grand National
Rapper-Collaborative Colorful Sneakrs
Action Bronson Creates His Own 1906R Sneaker
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Zipper-Adorned Basketball Sneakers
Jordan Unveils Its Jordan Why Not 0.6 in 'White/Multi-Color'
Friend-Honoring Sneakers
Russell Westbrook Honors Childhood Friend in Jordan Why Not 0.6 'KB3'
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Singer-Collaborative Retro Sneakers
Nike and Billie Eilish Create a New Air Alpha Force 88
Trip-Inspired Basketball Sneakers
Jordan Reveals Air Jordan 1 Low SE 'Tokyo Vintage' Sneakers
Athlete-Backed Game Consoles
Lebron James Showcases His Own Custom PlayStation 5
Vibrant Tonal Basketball Sneakers
The Why Not .6 Sneaker by Jordan Gets a Bright Crimson Look
Athlete-Approved Gaming Controllers
LeBron James Limited Edition PS5 Controller is Inspirational
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Singer-Collaborative Lifestyle Shoes
Aminé and New Balance Work Together on a Special Sneaker
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Collaborative Basketball Player High-Tops
The Shai Gilgeous-Alexander x Converse Weapon is Playful
Athlete Financial Partnerships
The Shaquille O’deal Campaign Educates on Financial Freedom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Basketball Team-Inspired Sneakers
Klarna Reveals Exclusive Sneaker for the Chicago Bulls
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Star-Adorned Chunky Shoes
Golden Goose Unveils the 'Marathon' Sneaker and Star-Studded Campaign
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
Designer-Starring Streetwear Campaigns
Clint 419 is the Face of Supreme's FW23 Seasonal Campaign
Exclusive Neon Lifestyle Footwear
New Balance Joins SSENSE on a Special 1906R Sneaker Design
Stylish Rapper-Backed Merchandise
NBA Youngboy Debuts a New Capsule with Westside Merchandising
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador