Nike Delivers the Air Jordan 1 in a Next Chapter Colorway
References: nike & highsnobiety
The new Spider-Man: Across the Spider-Verse movie will be hitting theaters in just under a month and to celebrate, the franchise joins Nike to deliver a Next Chapter colorway palette. The duo delivers an Air Jordan 1 silhouette that is set to launch online at Nike on May 20th.
When the first movie dropped, Nike also delivered its own Origin Story palette of the Air Jordan 1 and now it plays with the same hues. The iconic animation style that is detailed with a subtle dot pattern can be seen once again and decorated along the panels of the shoe. This offers a subtle contrast and references the theme of the movie. The outsole appears to be red but once it hits UV lighting, it turns into a bright gold.
Image Credit: Nike
When the first movie dropped, Nike also delivered its own Origin Story palette of the Air Jordan 1 and now it plays with the same hues. The iconic animation style that is detailed with a subtle dot pattern can be seen once again and decorated along the panels of the shoe. This offers a subtle contrast and references the theme of the movie. The outsole appears to be red but once it hits UV lighting, it turns into a bright gold.
Image Credit: Nike
Trend Themes
1. Superhero-inspired Footwear - The popularity of superhero franchises presents an opportunity for fashion and footwear brands to create new product lines that cater to this audience.
2. Special Edition Sneakers - Collaborating with entertainment franchises to design limited edition, themed sneakers can generate buzz and drive sales for footwear brands.
3. Uv-activated Design - Incorporating UV-activated technology into footwear design can offer a unique element of surprise and delight for consumers.
Industry Implications
1. Sports Apparel - Collaborating with entertainment franchises to design themed sneakers can help sports apparel brands differentiate themselves in a highly competitive market.
2. Fashion - Creating special edition, superhero-inspired footwear presents an opportunity for fashion brands to tap into the fandom community and drive sales through limited edition drops.
3. Footwear - Incorporating innovative design elements such as UV-activated technology can help footwear brands stand out and offer consumers a unique experience.
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