The Jimmy John’s x Starter Limited-Edition Jacket is Retro-Inspired
Michael Hemsworth — October 23, 2023 — Marketing
References: jimmyjohns & businesswire
The Jimmy John’s x Starter limited-edition jacket has been created in collaboration between the brands as a garment for avid fans to pick up this fall. The jacket pays homage to 90s fashion with its laidback style and will see all proceeds from sales benefit the Jimmy John's Foundation. The jacket will be available on November 3, 2023 for fans to pick up via the Jimmy John's online store for $150, while a handful of JJ's Freaky Fast Rewards members will gain early access to the garment.
Chief Marketing Officer Darin Dugan spoke on the Jimmy John’s x Starter limited-edition jacket saying, "Jimmy John’s fans are crazy about our sandwiches – and now they have something new to crave with these high-fashion, limited edition jackets. Starter was a quintessential part of 90’s culture and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street. Knowing that 100% of the proceeds help the important work of Boys & Girls Clubs of America®, makes this drop even more meaningful.”
Chief Marketing Officer Darin Dugan spoke on the Jimmy John’s x Starter limited-edition jacket saying, "Jimmy John’s fans are crazy about our sandwiches – and now they have something new to crave with these high-fashion, limited edition jackets. Starter was a quintessential part of 90’s culture and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street. Knowing that 100% of the proceeds help the important work of Boys & Girls Clubs of America®, makes this drop even more meaningful.”
Trend Themes
1. Retro-inspired Limited-edition Jackets - The collaboration between Jimmy John's and Starter has resulted in a retro-inspired limited-edition jacket that pays homage to 90s fashion.
2. Brand Collaborations - The Jimmy John's x Starter limited-edition jacket showcases the potential of brand collaborations to create unique and sought-after products.
3. Fan-engagement Merchandise - The release of the Jimmy John's x Starter limited-edition jacket highlights the trend of creating merchandise specifically aimed at engaging avid fans.
Industry Implications
1. Fast Food - The limited-edition jacket represents an innovative merchandise strategy within the fast food industry, showcasing the potential for unique branding opportunities.
2. Fashion - The collaboration between Jimmy John's and Starter introduces a fashion-forward approach to branded merchandise, showcasing the integration of food and fashion industries.
3. Non-profit - The jacket's proceeds benefiting the Jimmy John's Foundation demonstrate the potential for non-profit organizations to engage with their audience through unique merchandise offerings.
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