UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Mickey Phoon — March 31, 2023 — Fashion
References: sneakernews
Digital media company UNINTERRUPTED and Nike revealed a new athlete-designed basketball sneaker featuring the Lebron 20 model. UNINTERRUPTED was founded by NBA great Lebron James and his business partner Maverick Carter who made the company as a platform where professional athletes could share their experiences with the public.
The sneaker comes in a blue and black color scheme that matches UNINTERRUPTED's brand colors. The sneaker comes in black uppers with a blue tongue. There are two Nike logos on the left side, containing a blue color with exposed stitching and another covering the former in a semi-translucent appearance. The right side has a black Nike logo branding with exposed stitching and the UNINTERRUPTED logo branding over it. There is also an UNINTERRUPTED badge on the heel counter on both sneakers. The sneakers will be available on April 6.
Image Credit: Nike
The sneaker comes in a blue and black color scheme that matches UNINTERRUPTED's brand colors. The sneaker comes in black uppers with a blue tongue. There are two Nike logos on the left side, containing a blue color with exposed stitching and another covering the former in a semi-translucent appearance. The right side has a black Nike logo branding with exposed stitching and the UNINTERRUPTED logo branding over it. There is also an UNINTERRUPTED badge on the heel counter on both sneakers. The sneakers will be available on April 6.
Image Credit: Nike
Trend Themes
1. Athlete-designed Sneakers - Opportunities for brands to collaborate with athletes to produce uniquely designed products.
2. Branded Color Schemes - The potential for companies to use a consistent color scheme across their branding and products.
3. Collaborative Marketing Campaigns - The ability for companies to collaborate with influencers and celebrities to market their products and create a niche audience.
Industry Implications
1. Athletic Footwear - Brands within the athletic footwear industry can collaborate with athletes to create unique and functional sneakers that cater to the needs and preferences of athletes.
2. Sportswear - Companies within the sportswear industry could benefit from branding their products with a consistent color scheme, making their brand instantly recognizable and desirable to consumers.
3. Digital Media - Digital media companies can create more unique marketing campaigns by partnering with celebrities and leveraging their audience to gain more exposure for their brand and products.
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