OVO and NBA Launch Collaborative City-Edition Apparel
Mickey Phoon — April 25, 2023 — Fashion
References: hypebeast
October's Very Own (OVO) has released its latest NBA-themed collaborative apparel collection with several city-edition offerings. OVO was founded by Canadian hip-hop artist Drake, who created a brand that contains several sub-brands, such as OVO Sound and OVO Clothing. In collaboration with the NBA, the apparel collection will combine featured NBA teams and OVO's signature style.
The apparel collection is designed by James Goldstein and Charles Oakley and contains several types of apparel for consumers, such as letterman jackets, hoodies, and sweatpants. The featured teams in the clothing include Phoenix Suns, Los Angeles Lakers, Golden State Warriors, New York Knicks, and Toronto Raptors. The standout item in the apparel collection is the letterman jackets that come in different NBA team colors with their respective team logo and OVO's signature owl emblem. The apparel collection is available for purchase.
Image Credit: OVO, hypebeast, hypebeast
The apparel collection is designed by James Goldstein and Charles Oakley and contains several types of apparel for consumers, such as letterman jackets, hoodies, and sweatpants. The featured teams in the clothing include Phoenix Suns, Los Angeles Lakers, Golden State Warriors, New York Knicks, and Toronto Raptors. The standout item in the apparel collection is the letterman jackets that come in different NBA team colors with their respective team logo and OVO's signature owl emblem. The apparel collection is available for purchase.
Image Credit: OVO, hypebeast, hypebeast
Trend Themes
1. Collaborative Apparel Collections - There is an opportunity for more collaborations between fashion companies and sports teams, blending style and fandom to create new and unique apparel collections.
2. Customized Sports Fan Gear - Personalized merchandise designs for sports teams that showcase the fans’ personalities, from fashion to music, will become a new avenue for sports apparel brands to create customized fan gear.
3. Athleisure-wear for Sports Fans - There is an opportunity for using sports team branding in athleisure-wear, creating athletic clothing stylish and casual enough for everyday wear and appealing to a broad audience beyond just sports fans.
Industry Implications
1. Fashion Industry - Collaborations between fashion and sports companies create a new revenue stream for fashion companies as sports teams participate in commercializing their brands.
2. Sports Industry - The sports industry can improve revenue by expanding its merchandise offerings with apparel collections that cater to unique fandoms and interests.
3. Personalization Industry - The personalization industry is an ideal partner for sports apparel companies that want to expand the customization options for fans to make their merchandise unique and tailored to their specific preferences.
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