Nike Unveils New Nike Cortez Sneakers in 'Yellow/Black' Colorway
Mickey Phoon — April 13, 2023 — Fashion
References: sneakernews
Nike has revealed its latest martial artist-inspired sneakers of its Nike Cortez sneaker model in the new 'Yellow/Black' colorway. The sneakers take inspiration from the iconic tracksuit of legendary martial artist and actor Bruce Lee. The famous martial artist founded Jeet Kune Do and starred in several fan-favorite movies such as 'Enter the Dragon' and 'Fist of Fury.'
The sneakers arrive in two tones of yellow and black color scheme, featuring yellow base uppers constructed with nylon and suede overlays. In addition, the lacing system, mesh tongue, and inner lining are also yellow. The Nike logo branding on the lateral side is black, as well as the heel tabs and parts of the midsole. The sneakers also contain silver Nike branded lace dubraes on the lacing system. Additionally, the sneakers have white rubber soles. The sneakers will be available in the coming months for $100.
Image Credit: Nike
The sneakers arrive in two tones of yellow and black color scheme, featuring yellow base uppers constructed with nylon and suede overlays. In addition, the lacing system, mesh tongue, and inner lining are also yellow. The Nike logo branding on the lateral side is black, as well as the heel tabs and parts of the midsole. The sneakers also contain silver Nike branded lace dubraes on the lacing system. Additionally, the sneakers have white rubber soles. The sneakers will be available in the coming months for $100.
Image Credit: Nike
Trend Themes
1. Martial-artist-inspired Sneakers - The rise of exclusive sneakers designed to pay homage to popular athlete figures could lead to more brands creating their versions, but added with a unique touch.
2. Functional Aestheticism - As apparel companies increasingly move towards specialized design for niche markets, there are disruptive opportunities for fashion designers to integrate utilitarian elements in their products.
3. Celebrity Cultivation - With the rise of 'celebrity cult,' fashion brands may produce more products depicting famous stars across different industries.
Industry Implications
1. Sporting Goods - Sporting goods companies could innovate by designing more local-rising-star-inspired or famous-athlete tributary collections to extend their international reach and capture new markets.
2. Fashion - Fashion companies could use sports as inspiration to offer athletic-inspired clothes that accommodate different lifestyles with an emphasis on beauty, comfort and functionality.
3. Entertainment - The entertainment industry could leverage the popularity of martial arts films and artists to collaborate with brands to co-create consumer product collections involving iconic martial arts stars and scenes.
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