Brand Affinity Technologies Connects Advertisers with Athletes
Tiana Reid — July 14, 2010 — Lifestyle
References: brandaffinity.net & springwise
With a focus on small-scale advertisers and less famous athletes and celebrities, Brand Affinity Technologies (BAT) is a platform that connects those two parties in order to build brand value and campaign performance.
BAT is revolutionary in that it makes endorsements affordable to a wider audience. By reinventing the idea that endorsements are reserved for the Lebrons and the Kobes of the athletic world, Brand Affinity Technologies makes the right match for advertisers of all shapes and sizes.
BAT is revolutionary in that it makes endorsements affordable to a wider audience. By reinventing the idea that endorsements are reserved for the Lebrons and the Kobes of the athletic world, Brand Affinity Technologies makes the right match for advertisers of all shapes and sizes.
Trend Themes
1. Affordable Endorsements - Brand Affinity Technologies revolutionizes endorsements by making them accessible to a wider audience.
2. Connecting Small-scale Advertisers - BAT connects small-scale advertisers with less famous athletes and celebrities to build brand value.
3. Reinventing Endorsements - Brand Affinity Technologies challenges the notion that endorsements are only for famous athletes, providing opportunities for advertisers of all sizes.
Industry Implications
1. Advertising - Brand Affinity Technologies disrupts the advertising industry by offering affordable endorsement solutions.
2. Sports Marketing - BAT disrupts the sports marketing industry by connecting advertisers with less famous athletes and celebrities.
3. Branding - Brand Affinity Technologies disrupts the branding industry by redefining endorsements as a strategy accessible to businesses of all sizes.
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