Kanye West's “Amazing” Chosen as NBA Playoffs Theme
Marissa Brassfield — April 16, 2009 — Pop Culture
The brand new promo for the NBA playoffs features Kanye West’s single “Amazing,” which has apparently been chosen as the 2009 postseason theme song.
Kanye West’s “Amazing” meshes well with the “Where amazing happens” slogan the NBA has touted all season. In the video clip above, check out perennial NBA stars LeBron James, Kobe Bryant, Dwyane Wade, Dwight Howard, Paul Pierce, as well as a handful of locker room and arena clips.
The inclusion of Kanye West’s single “Amazing” in this promo for the NBA playoffs is the latest example of West’s personal branding prowess. Check out the other ways he’s revolutionized the term ‘mogul’ below.
Kanye West’s “Amazing” meshes well with the “Where amazing happens” slogan the NBA has touted all season. In the video clip above, check out perennial NBA stars LeBron James, Kobe Bryant, Dwyane Wade, Dwight Howard, Paul Pierce, as well as a handful of locker room and arena clips.
The inclusion of Kanye West’s single “Amazing” in this promo for the NBA playoffs is the latest example of West’s personal branding prowess. Check out the other ways he’s revolutionized the term ‘mogul’ below.
Trend Themes
1. Celebrity Branding in Sports - The use of Kanye West's song as the NBA playoffs theme highlights the growing trend of celebrity branding in the sports industry.
2. Personal Branding Revolution - Kanye West's inclusion in the promo demonstrates the power of personal branding and how it can revolutionize traditional ideas of a 'mogul'.
3. Music Collaboration in Sports Marketing - The use of Kanye West's single as the NBA playoffs theme showcases the trend of music collaborations in sports marketing to create unique and engaging experiences.
Industry Implications
1. Sports - The sports industry can explore opportunities to leverage celebrity branding and collaborate with musicians to enhance fan experiences.
2. Entertainment - The entertainment industry can capitalize on the power of personal branding to create innovative collaborations between artists and sports organizations.
3. Marketing & Advertising - The marketing and advertising industry can learn from the use of music collaborations in sports promotions and apply similar strategies to create compelling campaigns.
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