eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Laura McQuarrie — April 4, 2023 — Business
References: drapersonline
Sneaker Academy is a digital mentoring and networking program from eBay that aims to equip young entrepreneurs from underserved communities with the skills that they need to run a successful sneaker e-commerce business. The free 14-week program was created to help entrepreneurial sneakerheads turn their passion to profit by educating them on everything from marketing and finance to legal topics related to sneaker resaler.
The 18 to 30-year-olds who are part of this program will benefit from an exemption from Ebay selling fees for six months, as well as access to Ebay data analytics tools, support from a dedicated resale business expert and the chance to apply for up to £1,500 in cash grants.
The 18 to 30-year-olds who are part of this program will benefit from an exemption from Ebay selling fees for six months, as well as access to Ebay data analytics tools, support from a dedicated resale business expert and the chance to apply for up to £1,500 in cash grants.
Trend Themes
1. Underserved Community Entrepreneurship - The Sneaker Academy program demonstrates the opportunity for other businesses to offer similar mentoring programs to provide entrepreneurship opportunities for underserved communities.
2. Passion-based Entrepreneurship - The success of the Sneaker Academy program shows the potential for other businesses to offer education and resources for individuals to turn their passion into profitable e-commerce enterprises.
3. Specialized E-commerce Education - The Sneaker Academy program highlights a need for more specialized education covering e-commerce areas like marketing and finance that are tailored to specific product communities.
Industry Implications
1. E-commerce - The Sneaker Academy program is an example of how e-commerce businesses can offer comprehensive education and resources to help entrepreneurs launch and maintain successful online businesses.
2. Footwear - The success of the Sneaker Academy program demonstrates an opportunity for other footwear businesses to offer resources and mentorship to individuals interested in starting their own specialized footwear e-commerce businesses.
3. Mentorship Programs - The Sneaker Academy program highlights the need for more mentorship programs that specifically target underserved communities and provide education and support for entrepreneurship initiatives.
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