Nike Most Valuable Puppets Campaign is a Slam Dunk
Alex Scott — January 26, 2010 — Pop Culture
References: loudreams
The world’s biggest shoe conglomerate has jumped on the band wagon and released the Nike Most Valuable Puppets Campaign to the sell their sports wear.
Puppets can be used to sell almost anything, at least I’d buy pretty much any product endorsed by a puppet, especially if they were representing a celebrity.
In the video you see Lebron James and Kobe as 6 inch tall plush toys. Now, normally I don’t buy a lot of products from this company, but after seeing these two NBA stars dance around like Kermit, the Nike Most Valuable Puppets campaign has got me hook line and sinker.
Puppets can be used to sell almost anything, at least I’d buy pretty much any product endorsed by a puppet, especially if they were representing a celebrity.
In the video you see Lebron James and Kobe as 6 inch tall plush toys. Now, normally I don’t buy a lot of products from this company, but after seeing these two NBA stars dance around like Kermit, the Nike Most Valuable Puppets campaign has got me hook line and sinker.
Trend Themes
1. Puppet Advertising - Opportunity for brands to leverage puppets in advertising campaigns, creating a unique and engaging connection with consumers.
2. Celebrity Endorsements - Utilizing famous personalities to endorse products through puppet representations, capturing consumer attention and increasing sales.
3. Niche Market Sports Merchandise - Developing sports merchandise marketed towards specific fan bases, such as 6-inch plush toy versions of popular NBA stars, to generate excitement and drive sales.
Industry Implications
1. Advertising - Puppetry can disrupt traditional advertising approaches, creating innovative and memorable campaigns that resonate with consumers.
2. Sports Retail - Integrating plush toy versions of popular athletes into merchandise offerings can create a unique selling point and cater to passionate sports fans.
3. Toy Manufacturing - Expanding product lines to include plush toy versions of celebrities and athletes can open up new revenue streams for toy manufacturers.
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