Nike's New Air Force 1 Low Celebrates Jackie Robinson
Mickey Phoon — March 13, 2023 — Lifestyle
References: hypebeast
Nike is set to launch a new Air Force 1 Low colorway that features and celebrates Jackie Robinson, the first African American to play in Major League Baseball. Previously, Nike had celebrated Jackie Robinson's legacy in different sneaker models in its catalog, like the Dunk Low and Air Griffey 1 Cleat. One of Nike's most popular sneaker models, the Air Force 1 Low, will feature designs based on his career and legacy.
One of the standout designs is the wording "42" in red on the lateral heel, which is his jersey number from when he played baseball professionally. There are also red color exposed stitches on the heel that mimics the stitching on a real baseball. The racer blue color is filled in on the Nike logo on the upper, the overlays, and the tongue. However, the tongue has the Brooklyn Dodgers team logo embroidered on it. Each sneaker's lace has a different year printed, with the right one saying "1947," representing the year he broke the color barrier, and the left saying "1956" to salute the year he retired. Additionally, the laces have wording printed with the saying "Change the World." The sneaker is set to release soon in the coming weeks for $120.
Image Credit: Nike, hypebeast, hypebeast, hypebeast
One of the standout designs is the wording "42" in red on the lateral heel, which is his jersey number from when he played baseball professionally. There are also red color exposed stitches on the heel that mimics the stitching on a real baseball. The racer blue color is filled in on the Nike logo on the upper, the overlays, and the tongue. However, the tongue has the Brooklyn Dodgers team logo embroidered on it. Each sneaker's lace has a different year printed, with the right one saying "1947," representing the year he broke the color barrier, and the left saying "1956" to salute the year he retired. Additionally, the laces have wording printed with the saying "Change the World." The sneaker is set to release soon in the coming weeks for $120.
Image Credit: Nike, hypebeast, hypebeast, hypebeast
Trend Themes
1. Baseball-inspired Sneakers - The trend of incorporating sports inspiration into lifestyle footwear presents opportunities for creating unique and personalized designs.
2. Athlete Tribute Sneakers - The trend of honoring athletes in sneaker designs offers an opportunity to tap into nostalgia and emotional connections with consumers.
3. Sneaker Storytelling - The trend of incorporating narrative elements into sneaker designs provides an opportunity to create deeper connections with consumers.
Industry Implications
1. Footwear - The sneaker industry can incorporate sports inspiration and storytelling into footwear designs, resonating with consumers emotionally.
2. Fashion - The fashion industry can leverage athlete tribute sneakers for collaborations and limited edition releases to create a sense of hype and exclusivity.
3. Marketing - The marketing industry can use narrative elements and athlete tributes in sneaker campaigns to build deeper connections with consumers and create emotional resonance.
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