This Lebron James GQ Pictorial Features his Own Clothing
Ryan Hinkson — August 20, 2010 — Fashion
References: gq
After deciding to leave Cleveland for South Beach, LeBron James drew the ire of many (unless you live in Miami or are fashion obsessed, basketball-loving blogger like me).
This killer LeBron James GQ photo shoot features "King James" rocking fashions from right out of his own closet. A look through this LeBron James GQ pictorial shows that his fashion game is up to par with his skills on the court.
Implications - Male consumers in the modern sphere are beginning to embrace different sides of themselves. No longer just trying to maintain a super masculine aesthetic, men are looking to explore other styles. Companies trying to stay on trend could develop more items for their male customer.
This killer LeBron James GQ photo shoot features "King James" rocking fashions from right out of his own closet. A look through this LeBron James GQ pictorial shows that his fashion game is up to par with his skills on the court.
Implications - Male consumers in the modern sphere are beginning to embrace different sides of themselves. No longer just trying to maintain a super masculine aesthetic, men are looking to explore other styles. Companies trying to stay on trend could develop more items for their male customer.
Trend Themes
1. Self-styled Fashion Shoots - As people look to explore and express their personal style, individuals with influence are embracing self-expression through fashion shoots.
2. Gender-fluid Fashion - The blurred lines between traditional gender roles and the rise of gender-neutral fashion creates opportunities for companies to market their clothing to a wider audience.
3. Celebrity Clothing Lines - The popularity of celebrity fashion and the integration of personal style into fashion shoots creates opportunities for celebrities to launch their own clothing lines that resonate with their fans.
Industry Implications
1. Fashion - Fashion companies can innovate by creating gender-fluid lines that embrace self-expression and personal style, appealing to a wider consumer base.
2. Entertainment - Celebrities can disrupt the fashion industry by leveraging their influence and launching their own clothing lines that resonate with their fanbase.
3. Marketing - Marketing firms can help fashion companies identify and capitalize on consumer trends, such as gender-neutral clothing lines and self-styled fashion shoots.
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