Nike Unveils 'Spider-Man: Across the Spider-Verse' Air Jordan 1
Mickey Phoon — April 13, 2023 — Fashion
References: solecollector
Nike has unveiled new superhero-inspired high sneakers in its Air Jordan 1 sneaker model inspired by the upcoming movie, Spider-Man: Across the Spider-Verse. The movie is the sequel to the popular Spider-Man: Into the Spider-Verse, which was released in 2018 and won Best Animated Feature at the 91st Academy Awards. The new sequel will be released in theatres on June 2.
The high-top sneakers arrive in a red, black, and white color scheme that is supposed to resemble the protagonist of Spider-Man: Across the Spider-Verse, Miles Morales' signature Spider-Man suit. The sneakers contain different types of red shades in their overlays, with the collars having a translucent red with a webbing design similar to Spider-Man's suit and the rest in a deeper red. With white leather uppers and perforated toe boxes, the sneakers contain a black lacing system with the "Nike Air" logo branding on the tongues. The heel counter has a vintage and dark--patterned red suede material as well as near the toe cap. The sneakers will be available for $200 on May 20.
Image Credit: GOAT
The high-top sneakers arrive in a red, black, and white color scheme that is supposed to resemble the protagonist of Spider-Man: Across the Spider-Verse, Miles Morales' signature Spider-Man suit. The sneakers contain different types of red shades in their overlays, with the collars having a translucent red with a webbing design similar to Spider-Man's suit and the rest in a deeper red. With white leather uppers and perforated toe boxes, the sneakers contain a black lacing system with the "Nike Air" logo branding on the tongues. The heel counter has a vintage and dark--patterned red suede material as well as near the toe cap. The sneakers will be available for $200 on May 20.
Image Credit: GOAT
Trend Themes
1. Superhero-inspired Sneakers - Nike's Spider-Man: Across the Spider-Verse Air Jordan 1 sneakers demonstrate the potential for fashion brands to leverage the nostalgia and popularity of beloved superhero franchises to create innovative and high-end products.
2. Collaborative Film Promotion - Nike's partnership with the highly anticipated Spider-Man: Across the Spider-Verse sequel offers potential for film studios and fashion industry to co-create and tap into each other's audiences to drive sales and excitement for both industries.
3. Innovative Material Design - The translucent red webbing design on the collars of Nike's Spider-Man: Across the Spider-Verse Air Jordan 1 sneakers represents the potential for footwear companies to experiment with materials and patterns in order to create high demand sneakers for consumers.
Industry Implications
1. Fashion Industry - Nike's superhero-inspired sneakers and collaborations with franchises represent a significant opportunity for fashion brands to target both young and nostalgic consumers through innovative designs that tap into popular culture.
2. Film Industry - Nike's partnership with the Spider-Man: Across the Spider-Verse sequel suggests avenues for film makers to co-create with fashion brands in order to develop promotional products and campaigns that enhance hype and anticipation for new projects.
3. Footwear Industry - Nike's innovative material design on their Spider-Man: Across the Spider-Verse Air Jordan 1 sneakers demonstrates the potential for footwear companies to use unique materials and patterns to stand out in the competitive footwear market and drive interest and excitement from consumers.
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