These June 2020 social media trends range from interactive wellness challenges to virtual prom events.
As a result of the ongoing COVID-19 pandemic and social distancing safety measures, brands are recreating in-person experiences through virtual means -- whether launching marketing initiatives that call for at-home consumer participation or hosting events that are experienced virtually and through partnering platforms.
Standouts include Saladworks' 30-day wellness challenge that was launched to fans of the QSR chain in May and in celebration of National Salad Month. The challenge featured "themes, activities and community resources to connect health-oriented individuals" who seek ways to stay active while indoors. Fever's interactive 'Death by Chocolate' murder mystery game and Fever and Stone Candle Bar's DIY candle making virtual workshops round off this list, with the latter example showing candle lovers how to make their own wax creation at home and for a fraction of the price.
Top 30 Social Media Trends in June
From Interactive Wellness Challenges to Virtual Prom Events:
Jana Pijak — Jul 1, 2020 — Social Media

30
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom

29
DIY Home Murals
Liz Kamarul Inspires Followers to Undertake DIY Painting Jobs During Quarantine
28
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
27
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
26
Social Media Shopping Initiatives
Facebook Shops Helps Businesses Sell Through Virtual Storefronts
25
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
24
Cartoon-Themed Cooking Series
Cooking With Pixar is a YouTube Series That Offers Recipe Tutorials
23
Virtual Prom Celebrations
The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
22
Home Renovation Challenges
The Toronto Star Launches the #StarChallenge for DIY Enthusiasts
21
DIY Virtual Candle Classes
Fever and Stone Candle Bar Show How to Make Candles At-Home
20
Virtual Open Houses
LIV Sotheby’s International Realty Taps Live Streams to Continue Business
19
Wellness-Minded Home Fitness Programs
Ketel One Botanical's Spritz Social is a New IG Live Series
18
Social Media Wellness Features
Instagram Guides is a New Feature Offering Curated Wellness Advice
17
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
16
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
15
Spinning AR Paintings
Snapchat and Damien Hirst Created an AR Art Experience
14
Virtual Event Planning Platforms
Virtual Event Calendar App IRL Debuted a Web Product
13
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
12
Virtual Mexican-Heritage Tequila Promotions
Patrón Had an Instagram Celebration for Cinco de Mayo
11
Inaugural AR Cosmetic Lenses
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
10
Livestreamed Graduation Celebrations
#TikTokGraduation is a Unique Class of 2020 Graduation Event
9
AR Uniform Updates
The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
8
Professional Video Chat Platforms
Facebook Launched Workplace Rooms to Host Professional Meetings
7
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
6
Exhilarating Online Murder Mysteries
fever Launched the 'Death by Chocolate' Online Game
5
Branded Virtual Restaurant Fundraisers
Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo
4
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
3
Branded Taco Livestreams
Mccormick and Drew Barrymore Hosted a A Taco Tuesday Stream for Charity
2
Bartender-Supporting Virtual Mixology Series
Grey Goose's New Series Shows How Drinks are Made
1
Celebrity Podcast Acquisitions
The Popular Joe Rogan Podcast Was Purchased by Spotify for $100M
Related Ideas
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Social Media Platform Alternatives
Fantribe Relaunches Its Platform S an Alternative to TikTok
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Challenge-Based Fitness Rewards Platforms
Receipts Debuts the Collective Movement Series
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Festive Cookie Exchanges
Kelsey Elizabeth Cakes & Taste of Home Partner for a Holiday Event
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Communal Reading Events
Reading Rhythms Transforms Social Reading into Curated Experiences
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Spiritual Wellness Apps
The Sol App Offers a Wellness Companion for Modern Self-Discovery
Viral Flavor Frozen Yogurts
The Yogurtland Spring Menu Includes Two New Flavors
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Residential Digital Fitness Platforms
FIIT's Initiative Boosts Wellness in Residential Settings
Productivity-Focused Exercise Apps
Steppin Locks Your Social Apps Until You Log Physical Activity
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Food Delivery Miami Raffles
Doordash is Offering Summer of DashPass for the 5th Time
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Resolution-Focused Salad Promos
BrightFarms & Instacart Offered Free Salad Kits for Quitter's Day
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Community-Oriented Wellness Brand Events
while on earth™ Partnered with Ethos Athletic Club
Collaborative Digital Cooking Series
Pinterest x Taste of Home Partner for a Video Series
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Longevity Wellness Platforms
HelloFam Extends Your Healthspan With Personalized Support
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Peer Support Wellness Apps
Kuky Gains Momentum as a Peer Support App in the Mental Wellness Space
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Festive Candy Salad Kits
The Ferrara Holiday Candy Salad Kit is Available on TikTok Shop
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Collaborative Daily Word Games
Netflix and TED Talks Join to Create the TED Tumblewords Game
Celebrity-Starring Livestream Events
TalkShopLive Partners with Walmart and Dolly Parton
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Yogurt Ex-Blocking Ads
Stonyfield Fights Against Toxins by Launching the Toxic Ex Challenge
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Summery Mexican Cuisine Deals
Chipotle Summer of Extras is Arriving for Chipotle Rewards Members
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Culinary Battle Games
Show Me Your Chef Recreates the Excitement of Cooking Competitions
Hybrid Wellness Platforms
OmStudio Offers Online And In-Person Wellness Classes For All Levels
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees