These June 2020 social media trends range from interactive wellness challenges to virtual prom events.
As a result of the ongoing COVID-19 pandemic and social distancing safety measures, brands are recreating in-person experiences through virtual means -- whether launching marketing initiatives that call for at-home consumer participation or hosting events that are experienced virtually and through partnering platforms.
Standouts include Saladworks' 30-day wellness challenge that was launched to fans of the QSR chain in May and in celebration of National Salad Month. The challenge featured "themes, activities and community resources to connect health-oriented individuals" who seek ways to stay active while indoors. Fever's interactive 'Death by Chocolate' murder mystery game and Fever and Stone Candle Bar's DIY candle making virtual workshops round off this list, with the latter example showing candle lovers how to make their own wax creation at home and for a fraction of the price.
Top 30 Social Media Trends in June
From Interactive Wellness Challenges to Virtual Prom Events:
Jana Pijak — Jul 1, 2020 — Social Media
30
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
29
DIY Home Murals
Liz Kamarul Inspires Followers to Undertake DIY Painting Jobs During Quarantine
28
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
27
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
26
Social Media Shopping Initiatives
Facebook Shops Helps Businesses Sell Through Virtual Storefronts
25
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
24
Cartoon-Themed Cooking Series
Cooking With Pixar is a YouTube Series That Offers Recipe Tutorials
23
Virtual Prom Celebrations
The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
22
Home Renovation Challenges
The Toronto Star Launches the #StarChallenge for DIY Enthusiasts
21
DIY Virtual Candle Classes
Fever and Stone Candle Bar Show How to Make Candles At-Home
20
Virtual Open Houses
LIV Sotheby’s International Realty Taps Live Streams to Continue Business
19
Wellness-Minded Home Fitness Programs
Ketel One Botanical's Spritz Social is a New IG Live Series
18
Social Media Wellness Features
Instagram Guides is a New Feature Offering Curated Wellness Advice
17
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
16
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
15
Spinning AR Paintings
Snapchat and Damien Hirst Created an AR Art Experience
14
Virtual Event Planning Platforms
Virtual Event Calendar App IRL Debuted a Web Product
13
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
12
Virtual Mexican-Heritage Tequila Promotions
Patrón Had an Instagram Celebration for Cinco de Mayo
11
Livestreamed Graduation Celebrations
#TikTokGraduation is a Unique Class of 2020 Graduation Event
10
Inaugural AR Cosmetic Lenses
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
9
AR Uniform Updates
The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
8
Professional Video Chat Platforms
Facebook Launched Workplace Rooms to Host Professional Meetings
7
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
6
Exhilarating Online Murder Mysteries
fever Launched the 'Death by Chocolate' Online Game
5
Branded Virtual Restaurant Fundraisers
Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo
4
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
3
Branded Taco Livestreams
Mccormick and Drew Barrymore Hosted a A Taco Tuesday Stream for Charity
2
Bartender-Supporting Virtual Mixology Series
Grey Goose's New Series Shows How Drinks are Made
1
Celebrity Podcast Acquisitions
The Popular Joe Rogan Podcast Was Purchased by Spotify for $100M
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Virtual Summer Camps
Camp Little Bites Gives Kids the Confidence to Try New Things
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Residential Digital Fitness Platforms
FIIT's Initiative Boosts Wellness in Residential Settings
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Food Delivery Miami Raffles
Doordash is Offering Summer of DashPass for the 5th Time
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Playful Dinner-Inspired Challenges
Mrs. T's Pierogies Has Launched the Go-Fun-Me Challenge
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend