Ketel One Botanical's Spritz Social is a New IG Live Series
Riley von Niessen — May 14, 2020 — Lifestyle
References: ketelone
Starting May 6th, Ketel One Botanical is hosting a brand new Instagram Live series to connect like-minded viewers with one another through guided workouts led by trainer Katie Dunlop.
After each workout, the brand will feature a wellness-minded Q&A period, which will spotlight a different guest host each week. The session on May 13th will see Jaclyn Johnson, Founder of Create & Cultivate—a platform that helps women reach their career goals. Ketel One Botanical will also offer viewers a code so that they can purchase a bottle of its refreshing sugar-free vodka, which they can enjoy in a spritzer as they take part in the Q+As.
In support of charities such as the USBG, Ketel One Botanical and Diageo will donate $1 (up to $1 million) every time the hashtags #TipsFromHome and #DiageoDonation are used along with the @ketelonebotanical tag.
Image Credit: Instagram @KetelOneBotanical
After each workout, the brand will feature a wellness-minded Q&A period, which will spotlight a different guest host each week. The session on May 13th will see Jaclyn Johnson, Founder of Create & Cultivate—a platform that helps women reach their career goals. Ketel One Botanical will also offer viewers a code so that they can purchase a bottle of its refreshing sugar-free vodka, which they can enjoy in a spritzer as they take part in the Q+As.
In support of charities such as the USBG, Ketel One Botanical and Diageo will donate $1 (up to $1 million) every time the hashtags #TipsFromHome and #DiageoDonation are used along with the @ketelonebotanical tag.
Image Credit: Instagram @KetelOneBotanical
Trend Themes
1. Wellness-focused IG Live Workouts - Opportunity for fitness brands to use social media to connect with consumers and promote healthy lifestyles.
2. Virtual Q+A with Influential Guests - Opportunity to collaborate with industry leaders and connect with consumers through digital platforms.
3. Charitable Donation Campaigns - Opportunity for brands to support causes and make a positive impact while promoting their products.
Industry Implications
1. Fitness - Opportunity for fitness companies to host virtual classes and partner with other organizations to reach a wider audience.
2. Social Media - Opportunity for social media companies to facilitate virtual events, like Q+As, to connect users with their favorite brands and influencers.
3. Alcohol - Opportunity for alcohol brands to promote responsible consumption and make a positive impact through charity campaigns.
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