Mccormick and Drew Barrymore Hosted a A Taco Tuesday Stream for Charity
Daniel Johnson — May 22, 2020 — Tech
References: prnewswire & mobilemarketer
McCormick hosted a Taco Tuesday stream that featured the famous actress, Drew Barrymore. The Taco Tuesday stream was hosted in an effort to raise awareness about children in need, and it asked viewers to submit their favorite taco ideas to either @mccormickspice or @drewbarrymore on Instagram.
Drew Barrymore and the company are also donating $1million USD to a nonprofit organization named No Kid hungry.
Additionally the public was able to participate in the event using the hashtag #TacosTogother.
Livestreams have become a popular wat form brands to interact with many viewers, as authentic interaction is achieved through customer participation in the conversation. Hosting the event on Instagram will also help to reach younger consumers who use the platform recreationally.
Image Credit: McCormick
Drew Barrymore and the company are also donating $1million USD to a nonprofit organization named No Kid hungry.
Additionally the public was able to participate in the event using the hashtag #TacosTogother.
Livestreams have become a popular wat form brands to interact with many viewers, as authentic interaction is achieved through customer participation in the conversation. Hosting the event on Instagram will also help to reach younger consumers who use the platform recreationally.
Image Credit: McCormick
Trend Themes
1. Branded Livestreams - Brands can engage with customers and raise awareness through interactive and authentic livestream events.
2. Social Media Charity Campaigns - Brands can use social media platforms to launch charity campaigns and promote social causes, while collaborating with influencers to increase reach and impact.
3. Social Media Hashtag Participation - Incentivizing consumers to participate in a social media campaign using a branded hashtag can help to increase engagement and reach a wider audience.
Industry Implications
1. Food Industry - The food industry can use livestream events featuring food-related content to promote their products and engage with consumers in a more authentic way.
2. Nonprofits and Social Causes - Nonprofit organizations can collaborate with brands in social media charity campaigns and utilize livestream events to raise awareness and donations for their causes.
3. Entertainment Industry - The entertainment industry can collaborate with brands to produce interactive livestream events that engage fans and promote new releases or products.
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