Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
Laura McQuarrie — May 6, 2020 — Marketing
References: popeyes & designtaxi
With venues of all sizes closed temporarily, musicians have had to find other ways to bring in an income—and Popeyes is offering an opportunity for artists during an uncertain time with its new #LoveThatJingle campaign. The campaign invites musicians to put their own spin on the chain's iconic Love That Chicken jingle so that it may be featured in upcoming TV and radio advertisements.
While the campaign first kicked off in Popeyes' own home of New Orleans, #LoveThatJingle is now open to musicians across the nation. After downloading the original sheet music for Love That Chicken, for a limited time in May, musicians can submit their recordings on social media using the campaign hashtag. For their efforts in remixing the famous jingle, chosen musicians will be compensated by Popeyes.
While the campaign first kicked off in Popeyes' own home of New Orleans, #LoveThatJingle is now open to musicians across the nation. After downloading the original sheet music for Love That Chicken, for a limited time in May, musicians can submit their recordings on social media using the campaign hashtag. For their efforts in remixing the famous jingle, chosen musicians will be compensated by Popeyes.
Trend Themes
1. Musicians Creating - The #LoveThatJingle campaign highlights the trend of musicians adapting and creating new content in response to temporary venue closures.
2. User-generated Advertising - Popeyes' campaign taps into the trend of user-generated content by inviting musicians to submit their own versions of the jingle for a chance to be featured in advertisements.
3. Brands Supporting Artists - Popeyes' #LoveThatJingle campaign showcases the trend of businesses supporting artists during challenging times by compensating selected musicians for their contributions.
Industry Implications
1. Fast Food - The #LoveThatJingle campaign offers an innovative opportunity for fast food chains to engage with musicians and leverage their creative talents for advertising.
2. Music Streaming - The campaign presents a disruptive innovation opportunity for music streaming platforms to collaborate with brands and promote user-generated content in their ad campaigns.
3. Advertising Agencies - Popeyes' #LoveThatJingle campaign opens up possibilities for advertising agencies to create unique and engaging content by incorporating user-generated music into their advertisements.
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