These examples of interactive health marketing range from artful vaccination promos to immersive HIV ads that leverage the power of modern technology and social media. In addition to oral health promotions -- the Listerine Oral Health Challenge urges consumers to spend 14 days focusing on the improvement of their dental health -- other favorites include inspiring health initiatives that are hosted by commercial beverage brands like Tetley, whose ''Turn Over a New Leaf' campaign encourages consumers to face mental health issues with the help of expert health coaches who are dedicated to their well-being.
Other favorites include cancer-aiding shampoo campaigns -- Pantene's collaboration with Selena Gomez encourages hair care fans to contribute to cancer research -- and crowd-sourced sleep playlists by The Good Night Drink. This particular campaign illustrates the importance of a good night's sleep and encourages music lovers to curate custom playlists that create an atmosphere centered around rest and relaxation.
18 Examples of Interactive Health Marketing
18
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
17
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
16
Accessibility Awareness Art
Google's Stair Art Shares Words from Disability Rights Heroes
15
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
14
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
13
Suicide Prevention Twitter Apps
Samaritans Radar Monitors Twitter Feeds to Help Those in Distress
12
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
11
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
10
Fundraising Font Projects
Chris Flack is Turning Comic Sans Hate Into Money for Cancer Research
9
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
8
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
7
Vaccination-Promoting Postcards
These Letters Mimic a Measles Outbreak on Paper
6
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
5
Inspiring Health Initiatives
'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches
4
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
3
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
2
Crowdsourced Cancer Research Games
Playing Reverse the Odds Helps Analyze Real Scientific Data
1
Diabetes Tweeting Campaigns
The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations
Related Ideas
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Branded Gut Health Programs
Activia Launched Its Gut Health Program with a Gut Health Tracker Tool
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Aromatic Luxury Mouthwashes
Selahatin's Antioxidant-Rich Oral Care Incorporates Perfume-Like Notes
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Natural Oral Hygiene Collections
Dr.Dento Launches Its New Product Line with Natural Components
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
30-Day Brain Health Challenges
Neuriva's Challenge Pairs Supplements with Stimulating Brain Games
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Interactive Hygiene-Focused Football Experiences
Lysol’s Germ Zone Features the Air Sanitizer
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Comprehensive Health Care Suites
Bright Sits on the Intersection of Technology and Health
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
AI Health Companions
HealthMate AI Can Transform Your Body with Personalized Tech
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Multi-Benefit Mouth Rinses
Twice's Oral Wellness Immunity Rinse Boosts Natural Defenses
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Chronic Desease Advocacy Groups
A Coalition of Wellness Companies Form End Chronic Disease
Connective Health Apps
WellB Health Connects Your with Doctors to Suit Your Needs
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Exceptional Travel Healthcare Campaigns
MHTC Debuts Experience Malaysia Healthcare Stories
Filmic Chocolate Toothpastes
The Release of Wonka Inspired Hismile’s Chocolate Toothpaste
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Customizable Herbal Remedies
Qi Health Offers an Innovative Approach to Women's Well-Being
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Public Hygiene Campaigns
Tsekmo Has Launched the Clean Bathroom Global Challenge
Result-Highlighting Health Apps
Sandyl Uses A/B Testing to Ensure Positive Change
Clinical Programs Management Platforms
WebMD Ignite Launches the HealthHub Interactive Service
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Efficiency-Promoting Pharmaceutical Tools
ACTO's TalkTRx™ Links Pharmacies & Healthcare Providers