Google's Stair Art Shares Words from Disability Rights Heroes
Laura McQuarrie — August 3, 2015 — Lifestyle
References: google.org & adweek
Back in 1990, the Capitol Crawl became known as an event where groups of people with disabilities got themselves up the steps of US Capitol building in order to advocate the Americans With Disabilities Act—25 years later, Google is now paying tribute to these disability rights icons with stair art.
The portraits and quotes painted on the stairs feature some of the most outspoken individuals in the disability rights movement.
In addition to this awareness art taking the form of an outdoor campaign, the stair art is accompanied by a website that shows the role each person took in the movement. Google makes the most of its Maps by highlighting where each of the stair art pieces can be found throughout Washington DC, like Gallaudet University and Woodrow Wilson Plaza.
The portraits and quotes painted on the stairs feature some of the most outspoken individuals in the disability rights movement.
In addition to this awareness art taking the form of an outdoor campaign, the stair art is accompanied by a website that shows the role each person took in the movement. Google makes the most of its Maps by highlighting where each of the stair art pieces can be found throughout Washington DC, like Gallaudet University and Woodrow Wilson Plaza.
Trend Themes
1. Accessibility Awareness Art - Creating art installations that raise awareness about disabilities and the disability rights movement.
2. Outdoor Awareness Campaigns - Using outdoor spaces and public installations to promote social causes and advocate for change.
3. Interactive Maps for Social Causes - Leveraging mapping technology to provide information and guide people to locations of interest related to a specific cause.
Industry Implications
1. Art and Design - Opportunity for artists and designers to use their talents to create impactful installations that educate and raise awareness about important social issues.
2. Advertising and Marketing - Opportunity for advertising agencies and marketing professionals to leverage outdoor spaces and public installations to connect with audiences and promote meaningful causes.
3. Technology and Mapping - Opportunity for technology companies specializing in mapping and navigation to collaborate with non-profit organizations and social advocates to provide interactive maps for social causes.
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