Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
Laura McQuarrie — June 6, 2015 — Marketing
References: eyeclickdonation.org & creativecriminals
As part of an initiative to get people to donate to ALS, the Eye Click Donation website was set up.
Someone who goes through the stages of ALS expereince muscle weakness to such a degree that they're eventually unable to speak, swallow and breathe. The muscles for eye movement are generally one of the last that remain usable until ALS takes over, so the Eye Click Donation website challenges able-bodied people to make a donation using only their eyes. With face-tracking software, the site is able to register eye movement in order to plug in their name and a donation amount.
While the Ice Bucket Challenge was very successful at raising awareness for ALS, the Eye Click Donation platform puts people in the shoes of someone who has the disease in order to better understand the frustrations of it.
Someone who goes through the stages of ALS expereince muscle weakness to such a degree that they're eventually unable to speak, swallow and breathe. The muscles for eye movement are generally one of the last that remain usable until ALS takes over, so the Eye Click Donation website challenges able-bodied people to make a donation using only their eyes. With face-tracking software, the site is able to register eye movement in order to plug in their name and a donation amount.
While the Ice Bucket Challenge was very successful at raising awareness for ALS, the Eye Click Donation platform puts people in the shoes of someone who has the disease in order to better understand the frustrations of it.
Trend Themes
1. Eye-tracking Donation - The use of eye-tracking technology for charitable donations could revolutionize the way people donate to non-profit organizations.
2. Accessible Donation Platforms - Donation platforms that cater to individuals with disabilities have the potential to disrupt the traditional donation methods.
3. Empathy-driven Charitable Giving - Charitable initiatives that focus on empathizing with those in need have the potential to foster greater empathy and understanding towards various causes.
Industry Implications
1. Nonprofit Organizations - Non-profit organizations can leverage the use of eye-tracking technology to facilitate more accessible ways for people with disabilities to donate towards their cause.
2. Assistive Technology - Assistive technology companies can explore the integration of eye-tracking technology to develop new ways for individuals with limited mobility and communication abilities to interact with technology.
3. Medical Research and Care - Medical research and care institutions can explore use cases of eye-tracking technology to improve communication and interaction with patients who have limited mobility or communication abilities.
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