Hims & Hers Debut Health Collective & Community Member Council
Kalin Ned — February 6, 2025 — Art & Design
References: insider.fitt.co
Hims & Hers has introduced two new initiatives aimed at enhancing customer engagement and personalizing the healthcare experience — the Health Collective and the Community Member Council. These programs empower customers by giving them a more active role in shaping their healthcare journey.
The Health Collective is a community-driven ambassador program that allows participants to share their stories, connect with others, and be among the first to learn about new products. Meanwhile, the Community Member Council is a select group of 15 members who provide direct feedback to influence the development of Hims & Hers' offerings. This feedback loop aims to improve the platform’s services and ensure it meets customer needs more effectively.
The Health Collective and the Community Member Council highlight the company’s commitment to creating a more customer-centric healthcare model.
Image Credit: Hims & Hers
The Health Collective is a community-driven ambassador program that allows participants to share their stories, connect with others, and be among the first to learn about new products. Meanwhile, the Community Member Council is a select group of 15 members who provide direct feedback to influence the development of Hims & Hers' offerings. This feedback loop aims to improve the platform’s services and ensure it meets customer needs more effectively.
The Health Collective and the Community Member Council highlight the company’s commitment to creating a more customer-centric healthcare model.
Image Credit: Hims & Hers
Trend Themes
1. Customer-centric Healthcare - The focus on engaging patients directly to influence service offerings signals a shift towards more personalized and responsive healthcare models.
2. Community-driven Brand Engagement - Empowering customers to actively participate and share experiences fosters strong brand loyalty and deepens consumer relationships.
3. Feedback-driven Product Development - Utilizing consumer insights to guide product and service innovation enhances alignment with customer preferences and needs.
Industry Implications
1. Telehealth - Telehealth platforms can leverage community feedback mechanisms to refine virtual healthcare delivery and improve patient outcomes.
2. Consumer Health Products - Health brands focusing on personal care can distinguish themselves by incorporating customer stories and feedback into their product lifecycle.
3. Digital Health Platforms - Integrating user-driven advisory councils can transform digital health ecosystems by ensuring services are user-friendly and effective.
6
Score
Popularity
Activity
Freshness
