These Gen Z gaming innovations range from socialite sister apps to digitized board games that blur the lines between physical and virtual reality. In addition to standouts like intuitive toys that can be connected to an accompanying app, other notables include celebrity-branded mobile games that follow a fictional journey to stardom.
While traditional board games are becoming more tech-focused and educational, branded celebrity offerings fuse entertainment with an unexpected sense of realism. Though targeting a tween audience, Gen Z gaming examples like Katy Perry's mobile game chronicle a user's path to fame while revealing the hard work and sacrifices that precede stardom.
Similarly, clever financing games like a bee farming simulator aim to teach children about money management from a young age while branded design platforms -- like IKEA's collaborative gaming app with Dreamworks -- encourage self-expression and creativity.
17 Gen Z Gaming Innovations
17
Physical Touchscreen Toys
The 'Pocket Racing 2.0' Racing Cars React to the On-Screen Action
16
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
15
Toy-Incorporating Game Platforms
The 'Yibu' Gaming Platform Blends Real World Toys with Digital
14
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
13
VR Board Games
'Mask of Anubis' Combines Virtual Reality and Gaming
12
VR Easter Egg Hunts
The Egg Hunt Game by SapientNitro Puts a Virtual Twist on an Easter Tradition
11
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
10
Pop Star Mobile Games (UPDATE)
Glu’s Katy Perry Game Shows Users How to Succeed in Show Business
9
Tablet-Top Racing Games
The Pocket Racing Game Lets You Place a Toy Car On Your Tablet Screen
8
African Safari Mobile Games
Kate and Harry in Africa Lets Kids Explore An African Safari
7
Kinetic Spelling Games
Spelling Stomp Has Kids Step on an Interactive Mat to Learn Words
6
Bee Farming Finance Apps
This Finance Game for Kids Provides Monetary Lessons
5
Imaginative Play Apps
IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection
4
Virtual Pinball Machines
The Flipppaper Pinball Machine Lets You Design Elements
3
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
2
Monstrous Diabetic Games
Monster Manor Encourages Diabetic Kids To Record Blood Glucose Levels
1
Songstress Smartphone Games
This Shakira Game Lets Players Collect Gems with the Worldly Pop Star
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Projector-Equipped Handheld Gaming Consoles
This Nintendo Game Boy Concept is 90s-Inspired
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Blockchain-Based Gaming Consoles
The ZIlliqa Console is Designed around a Skill-to-Earn Model
AI-Powered Choose-Your-Own Adventure Books
Playbrary GPT Merges Literature with Gaming
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Gamified Collectable Sleep Apps
'Sleepagotchi' is a Furniture-Collecting App for iOS and Android
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Photorealistic Simulaton Games
InZOI is a Hyperrealistic Life Simulator Powered by Unreal Engine 5
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Digital Board Game Tables
The Arena from Game Theory Tables Enables Smart Tabletop Gaming
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
Foldable Gaming Consoles
This Game Boy Flip Concept Pushes the Boundaries of Handheld Gadgets
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Experiential In-Game Partnerships
Karta Studio Partners with Metaverse Game Platform ZEPETO
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Web3 Gaming Platforms
Nifty Island Launches a New Social Gaming Platform for NFT Use
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Comprehensive Math-Learning Experiences
Math Learner Uses Games to Make Math Fun for Young Kids
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Mixed-Reality Skateboarding Apps
Skatrix Pro Turns Interior Spaces into Virtual Skate Parks
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
Next-Gen Mobile Gaming Controllers
The INVZI Mytrix is MFi Certified and High-Quality
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Educational Scroll-Style Applications
Revyze is a New TikTok-Style Education App for the Youth
Kid-Focused Educational Tablets
Smile Zemi Targets Elementary School Students
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Accessible Game Development Apps
CrazyGames Partnered with 'Struckd' to Enable In-Browser Creation
Gesture-Controlled Apps
Spatial Touch Lets Users Navigate Tech With Their Fingers
Family Game-Sharing Platforms
Valve is Introducing 'Steam Families' to Replace 'Family Sharing'
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Hardware-Brand Gaming Handhelds
The Zotac Zone is Coming Soon from the Motherboard Manufacturer
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Parenting Course Apps
Tiny Souls Media Debuts Zip and the Tiny Sprouts Alongside a Parenting Tool
Conceptual Gamified Sleep Apps
'Sleep Quest' is an Early-Stage Gamified Sleep App for iOS
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
University-Backed Esports Programs
Intel and National Student Esports Debut the FutureGen Campaign
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Smartphone Game Feature Expansions
Apple's iPhone Event Announced its Upcoming Game Launches
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Mentally Stimulating Game Collections
Fresh Words: Word Game Boasts Engaging and Challenging Games
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Web3 Gaming Ecosystems
NEOWIZ is Launching the 'Adventure' Web3 Gaming Platforn
Dynamic Quizzing Experiences
Qwhiz Offers Daily Fun and Leaderboards to Compete with Friends
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Gamified Personal Goal Platforms
GoalQuest Transforms Goal-Setting into an Adventure
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone