These epic Nike campaigns are designed to make the hairs on your neck stand up, your palms sweat and your heart race, with the end goal of getting you to associate feats of human excellence with the Nike brand. The American sportswear apparel behemoth has made a habit out of coming up with epic campaigns that inspire viewers to push their limits, and is unmatched in this regard.
These epic Nike campaigns cut across platforms, although understandably some of the best examples come from the television commercial segment. Nike's campaigns are unique in that they don't simply show off brand ambassadors' exploits in stadiums packed with tens of thousands of people. They also celebrate the feats of regular amateur athletes and people who play a sport just for enjoyment.
Whether you're talking social media campaigns to celebrate a departing baseball legend or TV commercials commemorating a showpiece sporting event, these Nike campaigns are consistently epic and inspiring in keeping with the brand's identity.
39 Epic Nike Campaigns
From Intense Cricket Showdowns to Motivational World Cup Ads:
Rahul Kalvapalle — Mar 23, 2015 — Marketing
38
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
37
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
36
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
35
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
34
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
33
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
32
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
31
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
30
Dramatic Sports Commercials
Nike ‘Fate'
29
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
26
Inspirational Travel Videos
Casey Neistat Knows How to 'Make It Count'
25
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
24
Nighttime Running Campaigns
Nike 'Lunar Runs' Encourages Chinese to Jog at Night
23
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
22
Gender Equality-Advocating Collections
These Nike Collections Celebrate Gender Equality
21
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
20
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
19
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
18
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
17
Risk-Celebrating Commercials
The Nike Risk Everything Ad is a Subtle Nod to the World Cup
16
Inspiring Skater Videos
The Nike SB Zoom Paul Rodriguez 4 Commercial Lifts You Up
15
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
14
Endless Jogging Ads
Nike 'Never Stop Running' Campaign Promotes Its Dedication to the Activity
13
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
12
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
11
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
10
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
9
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
8
Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team
7
Intense Cricket Showdowns
The Nike Cricket Yards Ad Celebrates the Sport in an Epic Fashion
6
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
5
Sports Culture Documentaries
The Nike 'American Made' Video is a High-Octane Campaign
4
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
3
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
2
Redemptive Athlete Ads
Tiger Woods Nike Commercial Offers Forgiveness in the Sign of the Swoosh
1
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
Related Ideas
Open-Stitch Designed Lifestyle Shoes
Nike Highlights a Look at the Killshot 2 Sneaker
Retro-Inspired Sneaker Hybrids
Martine Rose and Nike Create a Hybrid Air Max Sneaker
Futuristic Sporty Patriotic Shoes
Nike Introduces a New Version of the Air Max Dn Shoe
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
Tablet-Made Exclusive Sneakers
Nike Craetes an Exclusive Made on iPad Air Max 1 Shoes
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Progressive Athletic Sunglasses
The Nike Athena and Nike Zeus Have a Captivating Design
Soft Suede Football Boots
adidas Introduces the Copa Mundial Football Boot
Sports Brand Workwear Jackets
The Nike Life Full-Zip Unlined Jacket is Made with Cotton Canvas
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
Premium Air-Tech Cushioned Runners
Nike's Pegasus Premium Elevates the Classic Running Shoe
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Premium Low-Cut Lifestyle Sneakers
Nike Unveils a Stealthy Air Force 1 Low Paris Sneaker
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Deep Blue Lifestyle Sneakers
Nike's Air Max Force 1 Low Evo Gets a Team Royal Colorway
Lightweight Breathable Running Shoes
Nike's Pegasus 41 Blueprint is Designed for Road Running
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Bulbous Dynamic Knitted Sneakers
Nike Shines a Spotlight on the Air Max Flyknit Venture
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Interchangable Sporty Golf Shoes
Nike and Eastside Golf Drop the Air Zoom Victory Tour 3 Shoe
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Italy-Inspired Textural Sneakers
Nike Presents a Blue and White Air Max Plus Sneaker
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Adaptable Road-to-Trail Sneakers
The Nike Pegasus Trail 5 Supports Athletic Agility
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Streetwear-Informed Surfboards
Nike and Stüssy Work Together on a Special Surfboard Design
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Breathable Eco-Friendly Sneakers
The National Geographic Launch the Contour Zero Sneakers
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Cosmic-Inspired Running Shoes
Nike Introduces a Look at its New Cosmic Runner Model
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Dynamic Inclusion-Focused Backpacks
Nike's Elite EasyOn Backpack Features a Seamless Magnetic Flap
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Athlete-Backed Human Performance Companies
WHOOP Partners with Cristiano Ronaldo
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador