These epic Nike campaigns are designed to make the hairs on your neck stand up, your palms sweat and your heart race, with the end goal of getting you to associate feats of human excellence with the Nike brand. The American sportswear apparel behemoth has made a habit out of coming up with epic campaigns that inspire viewers to push their limits, and is unmatched in this regard.
These epic Nike campaigns cut across platforms, although understandably some of the best examples come from the television commercial segment. Nike's campaigns are unique in that they don't simply show off brand ambassadors' exploits in stadiums packed with tens of thousands of people. They also celebrate the feats of regular amateur athletes and people who play a sport just for enjoyment.
Whether you're talking social media campaigns to celebrate a departing baseball legend or TV commercials commemorating a showpiece sporting event, these Nike campaigns are consistently epic and inspiring in keeping with the brand's identity.
39 Epic Nike Campaigns
From Intense Cricket Showdowns to Motivational World Cup Ads:
Rahul Kalvapalle — Mar 23, 2015 — Marketing

38
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots

37
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
36
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
35
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
34
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
33
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
32
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
31
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
30
Dramatic Sports Commercials
Nike ‘Fate'
29
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
26
Inspirational Travel Videos
Casey Neistat Knows How to 'Make It Count'
25
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
24
Nighttime Running Campaigns
Nike 'Lunar Runs' Encourages Chinese to Jog at Night
23
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
22
Gender Equality-Advocating Collections
These Nike Collections Celebrate Gender Equality
21
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
20
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
19
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
18
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
17
Risk-Celebrating Commercials
The Nike Risk Everything Ad is a Subtle Nod to the World Cup
16
Inspiring Skater Videos
The Nike SB Zoom Paul Rodriguez 4 Commercial Lifts You Up
15
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
14
Endless Jogging Ads
Nike 'Never Stop Running' Campaign Promotes Its Dedication to the Activity
13
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
12
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
11
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
10
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
9
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
8
Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team
7
Intense Cricket Showdowns
The Nike Cricket Yards Ad Celebrates the Sport in an Epic Fashion
6
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
5
Sports Culture Documentaries
The Nike 'American Made' Video is a High-Octane Campaign
4
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
3
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
2
Redemptive Athlete Ads
Tiger Woods Nike Commercial Offers Forgiveness in the Sign of the Swoosh
1
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
Related Ideas
Futuristic Sporty Patriotic Shoes
Nike Introduces a New Version of the Air Max Dn Shoe
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Minimalistic Activewear Capsules
The Nike X Sacai Capsule is Simplistically Cool
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Cosmic-Inspired Running Shoes
Nike Introduces a Look at its New Cosmic Runner Model
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Progressive Athletic Sunglasses
The Nike Athena and Nike Zeus Have a Captivating Design
Soft Suede Football Boots
adidas Introduces the Copa Mundial Football Boot
Sports Brand Workwear Jackets
The Nike Life Full-Zip Unlined Jacket is Made with Cotton Canvas
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Premium Low-Cut Lifestyle Sneakers
Nike Unveils a Stealthy Air Force 1 Low Paris Sneaker
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Lightweight Breathable Running Shoes
Nike's Pegasus 41 Blueprint is Designed for Road Running
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Interchangable Sporty Golf Shoes
Nike and Eastside Golf Drop the Air Zoom Victory Tour 3 Shoe
Wellness-Forward Running Campaigns
Elmo and On Show a Joyful Approach to Running with Soft Wins
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Italy-Inspired Textural Sneakers
Nike Presents a Blue and White Air Max Plus Sneaker
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Retro Brightly Accented Runners
Nike Presents Visuals of the Air Max Craze Sneaker
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Streetwear-Informed Surfboards
Nike and Stüssy Work Together on a Special Surfboard Design
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Breathable Eco-Friendly Sneakers
The National Geographic Launch the Contour Zero Sneakers
Ultra-Personalized AI-Backed Campaigns
The AWS x NFL My Cause My Cleats Campaign is Innovative
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Luxury Campaign Revivals
Federer and Nadal Return for Louis Vuitton's Core Values Campaign
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Football-Themed Hair Salon Partnerships
Great Clips is a Sponsor of the College Football Playoff
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Piano-Centric Campaigns
Kawai Pianos are Instrumental to Life in a New Global Campaign
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day