Nike and Eastside Golf Drop the Air Zoom Victory Tour 3 Shoe
Amy Duong — September 6, 2024 — Art & Design
References: highsnobiety
Eastside Golf works together with Nike on a special collaboration with a highlight on the new Air Zoom Victory Tour 3 sneaker model, which is a go-to silhouette for many holders. The silhouette gets a refreshing new update done by Eastside Golf, which gives it a new and customizable structure.
It starts off with a white colorway palette with Nike's Swoosh motif and the "everyone's game" motto complete with gold covers for a contrasting finish. The shoes are protruding from the spiked shoe on the upper with four gold knobs that can be customized at the Nike Swooshes attaches. There is a set of three double-sided Nike swooshes that can be removed and attached to customize the white shoes.
Image Credit: Eastside Golf
It starts off with a white colorway palette with Nike's Swoosh motif and the "everyone's game" motto complete with gold covers for a contrasting finish. The shoes are protruding from the spiked shoe on the upper with four gold knobs that can be customized at the Nike Swooshes attaches. There is a set of three double-sided Nike swooshes that can be removed and attached to customize the white shoes.
Image Credit: Eastside Golf
Trend Themes
1. Customizable Athletic Footwear - The integration of customizable elements in athletic footwear allows for a personalized user experience, enhancing consumer satisfaction and brand loyalty.
2. Collaborative Sportswear Design - Partnerships between established sports brands and niche designers open up innovative design possibilities and attract a diverse customer base.
3. Interchangeable Sneaker Components - Sneakers with interchangeable components present opportunities for continuous updates and personalization, catering to evolving consumer preferences.
Industry Implications
1. Sportswear Manufacturing - Innovations in customizable and interchangeable components are transforming traditional sportswear manufacturing processes, driving demand for adaptable production techniques.
2. Fashion Technology - Advancements in sneaker customization technology are influencing the fashion industry by merging style with personal expression and functionality.
3. Athletic Footwear Retail - The rise of customizable sports shoes is creating new avenues for retail experiences, enabling stores to offer bespoke options and enhance customer engagement.
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