The Nike Risk Everything Ad is a Subtle Nod to the World Cup
Jamie Danielle Munro — April 3, 2014 — Lifestyle
The Nike Risk Everything ad is a subtle nod to the FIFA World Cup taking place in June of 2014 in Brazil. Since Adidas is actually the one sponsoring the cup, Nike decided to create a commercial focusing on three famous football players getting ready for the game of their life, without actually mentioning the World Cup at all.
The commercial features the men leading up to the moment they step out into the stadium, all set to the background music of a man walking down a hard hallway, tapping his feet with every step. The shots and steady rhythm of the commercial all create the feeling of pressure on the players, and incorporate viewers into the mix by having them feel this sense of urgency too.
Wieden+Kennedy produced the ad, which was extremely well done.
The commercial features the men leading up to the moment they step out into the stadium, all set to the background music of a man walking down a hard hallway, tapping his feet with every step. The shots and steady rhythm of the commercial all create the feeling of pressure on the players, and incorporate viewers into the mix by having them feel this sense of urgency too.
Wieden+Kennedy produced the ad, which was extremely well done.
Trend Themes
1. Risk-celebrating Commercials - Opportunity to create impactful advertisements that celebrate taking risks and generate audience engagement.
Industry Implications
1. Sports Apparel and Equipment - Opportunity to showcase innovative sports apparel and equipment that help athletes take risks and push their limits.
2. Advertising and Marketing - Opportunity to develop creative advertising campaigns that celebrate risk-taking and resonate with audiences.
3. Film and Media Production - Opportunity to produce visually compelling and emotionally impactful commercials that tell a story and leave a lasting impression.
3.2
Score
Popularity
Activity
Freshness
