The Nike SB Zoom Paul Rodriguez 4 Commercial Lifts You Up
Vittoria Natarelli — August 20, 2010 — Fashion
References: nike & freshnessmag
The Nike SB Zoom Paul Rodriguez 4 commercial features the inspiring words of Nas while skater Rodriguez tours the city of New York. This commercial marks the release of the Zoom Paul Rodriguez 4 shoe.
Intricately shot and directed, the video has the feeling of a motion picture. This famed skater nonchalantly pulls off tricks you could never master. The Nike SB Zoom Paul Rodriguez 4 commercial will have you hooked.
Implications - The use of celebrity endorsements is an extremely powerful tool in gaining new customers. By using public figures popular with a specific demographic of customers, a company can ensure that the target market for this item is reached. Furthermore, the use of advanced filmmaking will appeal to consumers, as it shows that the company is concerned with how it is publicly viewed, and that it is on the cutting edge of technology.
Intricately shot and directed, the video has the feeling of a motion picture. This famed skater nonchalantly pulls off tricks you could never master. The Nike SB Zoom Paul Rodriguez 4 commercial will have you hooked.
Implications - The use of celebrity endorsements is an extremely powerful tool in gaining new customers. By using public figures popular with a specific demographic of customers, a company can ensure that the target market for this item is reached. Furthermore, the use of advanced filmmaking will appeal to consumers, as it shows that the company is concerned with how it is publicly viewed, and that it is on the cutting edge of technology.
Trend Themes
1. Celebrity Endorsements - Embracing celebrity endorsements can help companies reach specific target markets and gain new customers.
2. Advanced Filmmaking - Incorporating advanced filmmaking techniques can appeal to consumers and showcase a company's commitment to innovation.
3. Skateboarding Culture - Tapping into skateboarding culture can create opportunities for brands to connect with a niche audience and drive sales.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage celebrity endorsements and advanced filmmaking to promote their products.
2. Film and Entertainment - The film and entertainment industry can explore collaborations with skaters and incorporate unique filming techniques to attract viewers.
3. Footwear - Footwear brands can tap into skateboarding culture to create innovative shoe designs and marketing campaigns for the target audience.
2.3
Score
Popularity
Activity
Freshness
