Casey Neistat Knows How to 'Make It Count'
Harris Jay Rosenberg Alterman — April 10, 2012 — World
Nike gave filmmaker Casey Neistat an undiscolsed amount of money and told him to make a film about their 'Nike Fuelband' following the theme of 'Make it Count.' Instead of using the money to make some regular commercial, Neistat used the money to travel the world for 10 days with his friend Max while filming their adventures.
Neistat and Max jumped from airplane to airplane and, in 10 days, managed to go to Paris, Egypt, South Africa, The Vatican, Rome, Bangkok and tons of other destinations. Once finished the trip, the footage was then edited, uplifting music was added, famous quotes were thrown in and the result was a inspirational film that make one want to get outside and see the world. On the trip Neistat even got the words "Do More" tattooed on his arm.
Neistat and Max jumped from airplane to airplane and, in 10 days, managed to go to Paris, Egypt, South Africa, The Vatican, Rome, Bangkok and tons of other destinations. Once finished the trip, the footage was then edited, uplifting music was added, famous quotes were thrown in and the result was a inspirational film that make one want to get outside and see the world. On the trip Neistat even got the words "Do More" tattooed on his arm.
Trend Themes
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3. Adventure Tourism - Disruptive innovation opportunity: Develop innovative travel packages and itineraries that cater to adventurous travelers seeking immersive and transformative experiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Integrate visual storytelling and technology to enhance the travel experience and promote destinations.
2. Film and Entertainment - Disruptive innovation opportunity: Harness the power of storytelling and branded content to captivate audiences and drive brand loyalty.
3. Sportswear and Lifestyle Brands - Disruptive innovation opportunity: Collaborate with filmmakers and content creators to create inspirational and authentic brand campaigns that resonate with consumers.
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