These Nike Collections Celebrate Gender Equality
Ian Andrew Panganiban — June 11, 2013 — Marketing
References: store.nike & newnownext
As part of Nike's ongoing LGBT campaign, the company has just released a new set of Nike collections dedicated to ending LGBT discrimination in sports.
June is Pride month and companies are eager when it comes to celebrating this festival of universality. As a way to celebrate Pride month, Nike will be offering the #BeTrue collection series -- a corporate way of celebrating and supporting the LGBT community.
The #BeTrue collection includes Nike sneakers, sandals and several types of shirts, all of which features a rainbow motif in unison with the rainbow color scheme of Pride. Some of the profits garnered from the sales will be donated to LGBT Sports Coalition, which helps support ending discrimination in sports.
June is Pride month and companies are eager when it comes to celebrating this festival of universality. As a way to celebrate Pride month, Nike will be offering the #BeTrue collection series -- a corporate way of celebrating and supporting the LGBT community.
The #BeTrue collection includes Nike sneakers, sandals and several types of shirts, all of which features a rainbow motif in unison with the rainbow color scheme of Pride. Some of the profits garnered from the sales will be donated to LGBT Sports Coalition, which helps support ending discrimination in sports.
Trend Themes
1. Pride Month Celebrations - Opportunity to develop collections and campaigns that support and celebrate the LGBT community during Pride month.
2. Advocacy Through Fashion - Disruptive innovation opportunity to create clothing and accessories that promote social causes and raise awareness.
3. Corporate Social Responsibility - Increasing focus on brands' commitments to social issues and support for marginalized communities.
Industry Implications
1. Sportswear - Sportswear brands can create collections that support and celebrate the LGBT community, tapping into the market demand for inclusive and socially conscious products.
2. Fashion Retail - Fashion retailers can collaborate with social advocacy organizations to create limited-edition collections that raise funds and awareness for social causes.
3. Non-profit Organizations - Non-profit organizations working for gender equality and LGBTQ+ rights can collaborate with fashion brands to create fundraising collections and spread awareness of their cause.
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