The Nike Soccer Ad Celebrates a New French Team
Kamal Musharbash — January 19, 2011 — Marketing
References: nike & highsnobiety
If you're an avid soccer fan, by now you must have heard that France had switched its brand from Adidas to Nike; therefore, you know the following Nike Soccer ad is in with the new and out with the old. Soccer -- or football, depending on your region -- is such an integral part of sport history, thus making this commercial one to remember.
"Vive Le Football Libre" reads the caption as the gargantuan jersey showcases Nike's collaboration with the French team. Make sure to check our the Nike Soccer ad and enjoy its inspiration and motivation.
"Vive Le Football Libre" reads the caption as the gargantuan jersey showcases Nike's collaboration with the French team. Make sure to check our the Nike Soccer ad and enjoy its inspiration and motivation.
Trend Themes
1. Sport Brand Switching - Switching from one sport brand to another presents an opportunity for disruptive innovation in marketing and advertising strategies.
2. National Team Collaborations - Collaborating with national teams provides an opportunity for disruptive innovation in sports apparel design and technology.
3. Regional Sport Identity - Highlighting regional sport identity in advertising campaigns presents an opportunity for disruptive innovation in cultural marketing.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation in branding and marketing strategies to attract customers during brand switches.
2. Advertising - The advertising industry can seek disruptive innovation opportunities by creating unique and memorable campaigns for national team collaborations.
3. Digital Marketing - Digital marketing can tap into disruptive innovation by incorporating regional sport identities into targeted ad campaigns.
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