Appealing to consumer emotion is one of the most effective ways to gain attention in the marketplace, so it's not surprising that so many brands have created emotionally charged campaigns to create awareness. Whether they're heart-wrenchingly sad or ecstatically happy, these commercials make the viewer feel some kind of emotion, thereby elevating the likelihood that the brand will be remembered.
Coca-Cola is one brand that knows how to make a feel-good commercial -- a few of the company's top ads are featured in this collection. Other emotionally charged campaigns included here range from shocking drug PSAs to those that make you remember -- and never forget -- the importance of family. Regardless of what emotion a brand is after, a campaign has done its job if you feel something. Check out this collection of emotionally charged campaigns to see which ones tug at your heartstrings, make you cry or put a smile on your face.
43 Emotionally Charged Campaigns
42
Chilling Drug PSAs
Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction
41
Heartbreaking Shoe Campaigns
Lose Yourself in the Agyness Deyn 'First and Forever' Dr. Martens Ad
40
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
39
Nostalgia-Embracing Campaigns
Carep Costruzioni Ads Show that the Company Was There Since Day One
38
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
37
Emotionally Expressive Sports Ads
The Nike ‘Make it Count' Prints Show Athletes Fighti
36
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
35
Values-Based PSAs
Foundation for a Better Life Delivers Inspirational Messages
34
Drowsy Driving Ads
BBDO Promotes Safe Driving With These Thought-Provoking Prints
33
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
32
Before and After Advertising
Women Against Violence Campaign Flaunts a Bad Look
31
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
30
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
29
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
28
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
27
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
26
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
25
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
24
Heartbreaking Snowman Ads
The Magistral Dishwashing Soap Commercial Will Make You Cry
23
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
22
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
21
Sympathetic Petvertising
Animal Anti-Cruelty League Compares Dogs to Objects
20
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
19
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
18
Hug-Loving Car Ads
The 'Embrace Life' Campaign for the Opel Meriva is Heartwarming
17
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
16
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
15
Compassionate Cancer Ads
Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
14
Heartwrenching Defiant Ads
Italian Doctors Without Borders Will Never Surrender
13
Sentimental Automotive Ads
The Subaru ‘Baby Driver' Spot Makes a Profound Point
12
Charitable Car Commercials
Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
11
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
10
Helping Hand Campaigns
The New Zealand Blood Service 'Thank You' Ads are Emotional
9
Mom-Calling Campaigns
The Mother's Day Debenhams Commercial is Cute and Memorable
8
Anticipated Bliss Beverage Ads
Campiri 'L'attesa' Campaign is Elegantly Philosophical
7
Underwater Adventure Adverts
'Good Night' Brings a Wonderful World of Imagination to Statoil
6
Family Utopia Ads
Chevrolet Captiva Gold by Jason Fialkov Captures the Magic of Family Adventure
5
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
4
Emotionally Ethereal Campaigns
Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter
3
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
2
Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence
1
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Emotion-Driven Messaging Platforms
Emochat Offers a Range of Ways for Users to Express Themselves
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations