Appealing to consumer emotion is one of the most effective ways to gain attention in the marketplace, so it's not surprising that so many brands have created emotionally charged campaigns to create awareness. Whether they're heart-wrenchingly sad or ecstatically happy, these commercials make the viewer feel some kind of emotion, thereby elevating the likelihood that the brand will be remembered.
Coca-Cola is one brand that knows how to make a feel-good commercial -- a few of the company's top ads are featured in this collection. Other emotionally charged campaigns included here range from shocking drug PSAs to those that make you remember -- and never forget -- the importance of family. Regardless of what emotion a brand is after, a campaign has done its job if you feel something. Check out this collection of emotionally charged campaigns to see which ones tug at your heartstrings, make you cry or put a smile on your face.
43 Emotionally Charged Campaigns

42
Chilling Drug PSAs
Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction

41
Heartbreaking Shoe Campaigns
Lose Yourself in the Agyness Deyn 'First and Forever' Dr. Martens Ad

40
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
39
Nostalgia-Embracing Campaigns
Carep Costruzioni Ads Show that the Company Was There Since Day One
38
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
37
Emotionally Expressive Sports Ads
The Nike ‘Make it Count' Prints Show Athletes Fighti
36
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
35
Values-Based PSAs
Foundation for a Better Life Delivers Inspirational Messages
34
Drowsy Driving Ads
BBDO Promotes Safe Driving With These Thought-Provoking Prints
33
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
32
Before and After Advertising
Women Against Violence Campaign Flaunts a Bad Look
31
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
30
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
29
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
28
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
27
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
26
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
25
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
24
Heartbreaking Snowman Ads
The Magistral Dishwashing Soap Commercial Will Make You Cry
23
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
22
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
21
Sympathetic Petvertising
Animal Anti-Cruelty League Compares Dogs to Objects
20
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
19
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
18
Hug-Loving Car Ads
The 'Embrace Life' Campaign for the Opel Meriva is Heartwarming
17
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
16
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
15
Compassionate Cancer Ads
Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
14
Heartwrenching Defiant Ads
Italian Doctors Without Borders Will Never Surrender
13
Sentimental Automotive Ads
The Subaru ‘Baby Driver' Spot Makes a Profound Point
12
Charitable Car Commercials
Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
11
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
10
Helping Hand Campaigns
The New Zealand Blood Service 'Thank You' Ads are Emotional
9
Mom-Calling Campaigns
The Mother's Day Debenhams Commercial is Cute and Memorable
8
Anticipated Bliss Beverage Ads
Campiri 'L'attesa' Campaign is Elegantly Philosophical
7
Underwater Adventure Adverts
'Good Night' Brings a Wonderful World of Imagination to Statoil
6
Family Utopia Ads
Chevrolet Captiva Gold by Jason Fialkov Captures the Magic of Family Adventure
5
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
4
Emotionally Ethereal Campaigns
Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter
3
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
2
Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence
1
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Piano-Centric Campaigns
Kawai Pianos are Instrumental to Life in a New Global Campaign
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Choreographed Retailer-Backed Commercials
Gap and Parker Posey Release a Movement-Focused Campaign
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Emotion-Driven Messaging Platforms
Emochat Offers a Range of Ways for Users to Express Themselves
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health