Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter
Leslie Chen — August 27, 2011 — Marketing
References: saatchihealth & adsoftheworld
The Prialt ads tackle a serious issue with stunning imagery and emotional words. Featuring a girl who is drowning, the ads make you feel like you're struggling for breath as well.
Created by advertising agency Saatchi & Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.
Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label.
Implications - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this.
Created by advertising agency Saatchi & Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.
Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label.
Implications - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this.
Trend Themes
1. Emotional Advertising Campaigns - Creating ads that evoke strong emotions can establish a deeper connection with customers.
2. Visual Storytelling in Advertising - Using stunning imagery and emotional words can effectively convey the message and engage the audience.
3. Humanizing Brand Messaging - Showing the human side of a brand through emotionally impactful campaigns can resonate with consumers.
Industry Implications
1. Advertising and Marketing - Ad agencies and marketers can explore emotional advertising techniques to create impactful campaigns.
2. Pharmaceuticals and Healthcare - Companies in the healthcare industry can use emotional advertising to raise awareness for medication and its impact on patients' lives.
3. Art and Design - Art and design industries can leverage emotional storytelling to create visually captivating and meaningful artwork.
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