'Good Night' Brings a Wonderful World of Imagination to Statoil
Matt Ho — January 5, 2012 — Pop Culture
References: studioaka.squarespace & cartoonbrew
London's StudioAKA recently created an ad for Norwegian energy company Statoil called 'Good Night,' which is a beautiful blend of live action and CG animation.
The story behind Good Night starts off with a girl asking her father what he does for a living. From there he describes his job as a treasure hunter and soon, the audience is transported into an underwater adventure. The father and daughter go through a sea world filled with gigantic octopuses and luminous jellyfish as they try to find treasure. The narration is heartwarming and the seamless blend of live action and animation is wonderfully executed.
The concept of Good Night is well thought-out and brings a playful imaginative element that engages the audience.
The story behind Good Night starts off with a girl asking her father what he does for a living. From there he describes his job as a treasure hunter and soon, the audience is transported into an underwater adventure. The father and daughter go through a sea world filled with gigantic octopuses and luminous jellyfish as they try to find treasure. The narration is heartwarming and the seamless blend of live action and animation is wonderfully executed.
The concept of Good Night is well thought-out and brings a playful imaginative element that engages the audience.
Trend Themes
1. CG Animation Adverts - The seamless blend of live action and CG animation executed in the 'Good Night' ad presents an opportunity for CG animation adverts to become more popular in the advertising industry.
2. Imaginative Storytelling - The concept of Good Night's imaginative storytelling with a heartwarming narration presents an opportunity for more brands to engage their audience through creative storytelling.
3. Underwater-themed Marketing - The underwater adventure theme presented in the 'Good Night' ad presents an opportunity for brands to incorporate the underwater theme in their marketing to create a playful and imaginative element for their audience.
Industry Implications
1. Advertising - The 'Good Night' ad presents an opportunity for more creative and engaging advertising campaigns, especially in the CG animation style.
2. Energy - The 'Good Night' ad presents an opportunity for energy companies to showcase their work in a more creative and engaging way that appeals to a wider audience.
3. Entertainment - The playful and imaginative elements showcased in the 'Good Night' ad present an opportunity for entertainment companies to incorporate similar themes into their productions.
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