iPad 2 Commercial Brands Device as Bending How We Interact with Media
Christopher DeLuca — June 20, 2011 — Tech
The new iPad 2 ad is consistent with Apple's visual and emotional branding style. The ad brands the tablet as bending the way in which media is consumed. A narrator over images of someone interacting with the iPad interface says, "Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call." The ad ends with "because now there's this" and an image of an iPad.
The iPad 2 ad captures the cutting-edge qualities that the piece of technology is representative of by the reiteration of the world "now," and by doing so, the viewer feels as though they are witnessing a moment in history that is fundamentally different from all those that came before.
The iPad 2 ad captures the cutting-edge qualities that the piece of technology is representative of by the reiteration of the world "now," and by doing so, the viewer feels as though they are witnessing a moment in history that is fundamentally different from all those that came before.
Trend Themes
1. Emotion-emitting Ads - Disruptive innovation opportunity: Create advertisements that evoke strong emotions in viewers, making a lasting impact on their perception of the brand.
2. Bending Media Consumption - Disruptive innovation opportunity: Develop technologies or platforms that revolutionize how people interact with different forms of media such as newspapers, magazines, movies, and phone calls.
3. Cutting-edge Technology - Disruptive innovation opportunity: Invent and market innovative products that showcase significant advancements in technology, giving consumers a sense of being part of a transformative moment.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new ways to create compelling advertisements using technology and emotional storytelling to captivate audiences.
2. Media & Entertainment - Disruptive innovation opportunity: Develop platforms and devices that revolutionize how consumers access and consume various forms of media in a seamless and engaging manner.
3. Technology & Electronics - Disruptive innovation opportunity: Create cutting-edge technological products that redefine the boundaries of user experience and reshape the way people interact with digital content.
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