These campaigns and images are representative of a shift in the fashion world to represent more diverse models and the efforts are coming from some major players in the industry.
Some of the most notable efforts this year include Barneys New York's Spring 2014 campaign, which features dozens of transgender models and Debenhams' 'High Summer Lookbook,' with a mix of models who are amputees, Paralympians, elderly and plus-sized women. These campaigns are truly refreshing in that they are from major retailers that are choosing to realistically represent a broader spectrum of people in the world in advertisements.
New York Fashion Week this year also saw some unconventional models on the runway, including Lindsey Vonn who walked the Heart Truth Red Dress 2014 show on crutches and Danielle Sheypuk who stunned at the Carrie Hammer fashion show in her wheelchair, proving that people with disabilities are consumers of fashion too.
15 Diverse Models in Fashion Ads
From Inspiring Red Runway Shows to Untouched Underwear Ads:
Laura McQuarrie — Mar 4, 2014 — Marketing
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Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
14
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
13
Naughty Amputee Models
Viktoria Leads The Way For Disabled Alternative Models
12
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
11
Wicked Wheelchair Fashion Shoots
Iveta Andelova x Kee Magazine January 2012 Takes a Bold Approach
10
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
9
Twinkling Transgender Editorials
The Lea T Elle Brazil December 2011 Issue is Sweetly Sparkly
8
Transgender Model Editorials
The ELLE Canada 'Fierce Competitor' Photoshoot Stars Jenna Talackova
7
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
6
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
5
Androgynous Underwear Photography
The Candy Shoot by Karim Sadli Adds Soft Touches to Male Models
4
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
3
Wheelchair-Bound Model Fashion Ads
The Diesel Spring 2014 Campaign Stars Jillian Mercado
2
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
1
Inspiring Red Runway Shows
The NYFW Heart Truth Red Dress Collection Promotes Women's Health
Related Ideas
Refined Spring-Ready Luxe Fashion
Ferragamo Presents its SS24 Capsule During Milan Fashion Week
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Inclusive Lace Collections
Parade Debuts Everyday Lingerie Line 'That Lace' for All Bodies
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Minimalist Gallery Runways
The Saint Laurent Spring/Summer 2024 Menswear Debuted on June 12th
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Creative-Inspired Denim Lines
7 For All Mankind Partners with Devon Lee Carlson in New Fall Launch
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Skate Fashion Runway Shows
ERL Presents its First-Ever Runway Show for the SS24 Season
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
Drag-Inspired Fashion Shows
Ervin Latimmier's Spring/Summer 2024 Embraces a Drag Narrative
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Autumnal Model-Approved Loungewear
Hackett London & David Gandy Wellwear Introduced a New Range
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Androgynous Resort Fashion Capsules
Edward Crutchley Presents his Latest Resort Capsule
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Coming-of-Age Runway Shows
Dhruv Kapoor's Spring/Summer '25 Collection Mirrors Personal Growth
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Designer Hometown-Honoring Campaigns
Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Comfort-Focused Footwear Campaigns
HEYDUDE Has Appointed Sydney Sweeney as Its Global Spokesperson
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York